Responsibilities

• Lead the development and execution of the annual marketing plan aligned with business objectives, brand standards, and market opportunities.
• Ensure consistent and elevated brand positioning across all touchpoints, reflecting Sofitel’s luxury identity and “art de vivre.”
• Drive storytelling and marketing initiatives, including content creation, partnerships, and experiential activations.
• Support eCommerce strategy across direct channels (ALL.com, brand website) and indirect channels (OTAs, third-party platforms) in close collaboration with Revenue Management.
• Optimize digital performance through SEO/SEM, paid media, metasearch, and conversion strategies.
• Monitor and analyze website performance, booking trends, and digital KPIs to drive revenue growth.
• Ensure rate parity, content accuracy, and visual excellence across all distribution channels.
• Plan, execute, and measure integrated marketing campaigns (rooms, F&B, events, suites, seasonal activations).
• Oversee social media strategy, content calendars, and community engagement.
• Manage content creation including photography, video, copywriting, and brand storytelling.

Requirements

• Bachelor’s degree in Marketing, Business, Hospitality, or related field.
• Minimum 3–5 years of marketing experience in luxury hospitality or a similar high-end environment.
• Strong understanding of digital marketing and eCommerce, including direct and indirect distribution channels.
• Experience with SEO/SEM, paid media, social media strategy, and content marketing.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication, creativity, and project management skills.
• Strong collaboration skills with the ability to work cross-functionally within a commercial team.
• Experience working with global brands and adhering to brand standards is preferred.
• Familiarity with Accor systems, CRM tools, and digital platforms is a plus.
• Positive, proactive, and entrepreneurial mindset with a passion for luxury hospitality.

Preferred

• Familiarity with Accor systems, CRM tools, and digital platforms is a plus.
• Positive, proactive, and entrepreneurial mindset with a passion for luxury hospitality.