Responsibilities

• Analyze marketing performance, consumer insights, competitive activity, and market trends to develop strategic recommendations that drive sales, traffic, and brand growth.
• Lead the planning, execution, and optimization of local marketing campaigns to maximize awareness, guest engagement, and business results.
• Build strong partnerships with internal stakeholders to align marketing initiatives with operations, guest, and business objectives.
• Collaborate with Operations to identify and develop community partnerships, sponsorships, and business-to-business opportunities that increase brand visibility, guest traffic, and local market presence.
• Create, distribute, and evaluate marketing collateral and promotional materials to ensure effectiveness, brand consistency, and guest appeal.
• Develop and execute marketing strategies for new restaurant openings, re-openings, remodels, and key brand initiatives.
• Serve as a marketing subject matter expert, providing strategic guidance, education, and best practices to field leadership teams.
• Create targeted marketing plans for underperforming or opportunity restaurants, leveraging data, insights, and localized marketing tactics to drive sales growth.
• Lead local social media strategy, content planning, and guest engagement initiatives while supporting growth of guest databases and digital audiences.
• Coordinate and execute public relations and earned media strategies in partnership with the Director of Marketing and agency partners.

Requirements

• Bachelor 0 9s Degree in Marketing, Public Relations or a related field required

Preferred

• 3+ years field marketing experience in the Restaurant, Beverage, Hospitality, or Retail industry preferred
• Graphic Design, HTML, Social Digital experience/proficiency a plus
• Proficiency in back office use of hospitality platforms such as Open Table and other reservation systems a plus.
• Multi-unit / site support strongly preferred
• Exceptional communication and presentation skills
• Strong professional presence, judgment and decision making
• Highly organized and detailed leader with a natural ability to prioritize, manage multiple projects and meet tight deadlines
• Strong business acumen
• Fluent collaborator with the ability to build strong relationships and influence others
• Ability to work effectively both independently and collaboratively

Benefits

• health care benefits
• a 401(k) with company match
• paid time off
• competitive pay