Marketing Manager, Distribution and CRM

Responsibilities

• Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels, in line with agreed commercial priorities.
• Manage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiences.
• Contribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and Strategy.
• Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processes.
• Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality.
• Apply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes.
• Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standards.
• Coordinate distribution-related events that engage brokers and consultants.
• Maintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiatives.
• Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working.

Requirements

• Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline.
• Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment.
• Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels.
• Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes.
• Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns.
• Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets.
• Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders.
• Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement.

Preferred

• Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project management.
• Experience with Highspot or another sales enablement platform.
• Experience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platforms.
• Experience leveraging AI-enabled marketing technologies to improve effectiveness, personalization, efficiency, or quality.
• Working knowledge of website, CRM integration, data management, and campaign operations best practices.
• Experience coordinating agencies, vendors, and cross-functional project teams.
• Experience supporting conference strategy, event marketing, or partner-led growth initiatives.

Benefits

• Medical, Dental and Vision
• 401(k) with company match
• Company paid Life, AD&D Short and Long term disability insurance
• Generous PTO, Holidays and Summer Fridays
• 100% paid parental leave
• Wellness Resources