Marketing Manager, Digital Content

Responsibilities

• - Organize photo projects and help direct our photo studio on what to shoot to bring each product's features and benefits to life
• - Create and edit product images using AI tools
• - Build and update visual brand guidelines for each brand to guide our studio and graphics team
• - Help shape how our brands tell their story on TikTok and ShopMy, giving direction to creators, affiliates, and agencies
• - Own Amazon A+ content, from creative direction with our studio and graphics team to building and publishing it in Amazon
• - Fully own our on pack QR code and product registration program, setting up every item and coordinating with packaging and purchasing
• - Track registration and engagement results and continuously optimize the program
• - Use performance data to keep improving our customer touchpoints and growth

Requirements

• - 4+ years in content, creative, or ecommerce marketing, ideally for consumer products
• - Hands on experience creating and editing images with AI tools
• - A strong eye for imagery and design, paired with a marketing storyteller's mindset
• - Comfortable tracking results and using data to decide what to do next
• - Highly organized across many brands and projects at once

Preferred

• - Housewares or home goods experience
• - Experience running creator or affiliate programs on platforms like ShopMy and TikTok Shop
• - Experience with product registration or QR code platforms, specifically Brij
• - Photoshop, Adobe Creative Suite, or Canva skills