Marketing Manager (Digital / Content

USA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the core digital marketing and content engine to reach audiences and convert demand, while coordinating with sales, design, and product to align on objectives.

  • Own the end-to-end digital marketing and content engine across websites, blogs, social channels to drive audience engagement.
  • Plan and optimize paid and organic campaigns and content calendars to hit lead targets and expand brand reach.
  • Analyze campaign data and push data-driven optimizations and experimentation across channels.

Job Description

Responsibilities

  • Develop and execute digital marketing and content strategies
  • Create, manage, and optimize content across websites, blogs, social media, and marketing channels
  • Plan and oversee digital advertising campaigns to increase brand awareness and lead generation
  • Analyze campaign performance and provide data-driven recommendations
  • Collaborate with sales, design, and product teams to achieve business objectives

Requirements

  • Experience in digital marketing, content marketing, or brand management
  • Knowledge of SEO, SEM, social media marketing, and marketing analytics tools
  • Strong communication, creativity, and project management skills
  • Ability to analyze data and optimize marketing performance
  • Experience with content creation and audience engagement strategies

Preferred

Benefits

  • Competitive salary package
  • Flexible working environment
  • International career development opportunities
  • Exposure to innovative marketing projects and global campaigns
  • Friendly and collaborative company culture
The Africa Dream logo

The Africa Dream

Rewriting Africa’s NarrativeI am a Sierra Leonean freelance vlogger, YouTuber, and blogger committed to telling African stories the African way.I travel across Sierra Leone and beyond, documenting our culture, traditions, lifestyles, changemakers, innovators, and entrepreneurs. My stories challenge and reshape the distorted Western narratives about Africa.

Founded in 2021
Freetown, Western Area, SLE
2 employees (1 in marketing)

Traffic Signals

Monthly Visitors
1.9K
Traffic Source Mix
Search
52.6%
Direct
29.8%
Referral
5.1%
Social
11.3%
Paid
1.1%

Headcount Trend

Current headcount: ~2

Marketing Team

Marketing Team Size
1 (50% of company)