Responsibilities

• In partnership with our RevOps team, maintain clean, actionable data across our diagnostics marketing and sales systems
• Implement tagging structures and workflows that enable our team to work more efficiently
• Manage the marketing attribution model across touchpoints
• Own day-to-day execution within our CRM: email campaigns, workflows, lead tracking, and list management
• Maintain and update Diagnostic-specific pages on our website (Framer CMS); coordinate with internal designers on content refreshes
• Build and manage an editorial calendar and grow our LinkedIn presence (with expansion to other platforms)
• Track relevant awareness days, research milestones, and cultural moments to keep our content timely
• Manage digital campaigns including copy generation, design, UTM tracking, vendor management, and ROI analysis
• Collaborate with in-house designers to produce engaging visuals, animations, and data storytelling
• Develop and maintain sales enablement materials for sleep physicians, neurologists, and PCPs

Requirements

• Bachelors degree and 5+ years of experience in Marketing Operations or Marketing Analytics
• Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Experience in medical device, diagnostics, marketing
• Familiarity with FDA-regulated promotional content and compliance review processes
• Experience with Framer, Webflow, or similar no-code CMS platforms
• Background supporting a dual or multi-audience brand
• Basic design literacy; experience providing feedback on marketing collateral