Responsibilities

• Develop and execute comprehensive marketing plans to drive brand awareness, franchisee engagement, and customer acquisition
• Design, manage, and optimize marketing campaigns across digital, social, print, and event channels
• Oversee social media platforms (including Facebook, Instagram, LinkedIn), including content calendars, posting, and engagement
• Ensure brand consistency across all marketing materials and platforms
• Conduct market research and competitive analysis to identify trends and opportunities
• Provide marketing tools, resources, and guidance to franchisees
• Manage and track the marketing budget effectively
• Analyze campaign performance and provide insights for continuous improvement
• Collaborate with cross-functional teams including Operations, Sales, and Design
• Support promotional events, trade shows, and franchise meetings

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Proven experience in a Marketing Manager or similar role (QSR or franchising experience is an asset)
• Strong knowledge of digital marketing and social media platforms
• Experience managing social media accounts and creating engaging content
• Excellent communication and presentation skills
• Strong organizational and multitasking abilities
• Proficiency with tools such as Google Analytics, CRM platforms, and social media tools
• Creative and analytical mindset
• Experience working with cross-border teams is an asset