Responsibilities - Demand Generation & Pipeline Marketing - Own pipeline creation strategy and execution for the cybersecurity services segment, from targeting through handoff to sales. - Build and optimize multi-channel campaigns (digital, events, email, partner, and outbound support) to create marketing-sourced and influenced pipeline. - Measure, forecast, and improve funnel conversion and deal velocity, tying activities directly to segment revenue goals. - GTM Strategy, Messaging & Market Intelligence - Define and continuously refine ICP, personas, and segment positioning across the vertical(s) the company serves. - Lead competitive intelligence and market messaging frameworks, translating technical capabilities into outcome-oriented narratives aligned to compliance and risk-reduction drivers. - Partner closely with product marketing, delivery, and sales leadership to align GTM priorities, support new offering launches, and bring segment-level market intelligence into positioning decisions. - Marketing-Led Sales Enablement - Create persona- and stage-specific enablement bundles (decks, one-pagers, talk tracks, short videos, email sequences) that support both technical and non-technical sellers. - Develop battlecards, competitive matrices, and objection-handling frameworks for key competitors and alternatives (status quo, in-house, etc.). - Support cross-sell motions across the full portfolio by designing campaigns and enablement that help legacy reps and acquired sellers confidently introduce cybersecurity services into existing accounts. - Use buyer insights, campaign performance data, and regular feedback loops with sales leadership to continuously improve enablement effectiveness and shorten time-to-close. - Acquisition & Brand Integration - Align brand and segment strategies across acquired entities to reduce GTM fragmentation while preserving differentiated strengths. - Standardize ICPs, personas, messaging, and core campaign motions so that pipeline can be reported and managed consistently across the portfolio. - Support consolidation of marketing systems, data sources, and reporting in partnership with RevOps and IT, improving data quality and PE-readiness. Requirements - 7–10+ years in B2B marketing with a demonstrated focus on demand generation, integrated campaigns, and pipeline contribution in long-cycle, high-consideration environments (ideally cybersecurity, managed services, or adjacent IT services). - Proven ability to design and execute integrated campaigns that generate and influence pipeline, not just leads. - Track record of operating both strategically and tactically as a “player-coach” in lean teams, with clear impact on pipeline, win rate, and sales productivity. - Experience partnering directly with sales leadership and technical SMEs to translate complex offerings into buyer-centric stories and programs. - Comfortable working cross-functionally across sales, product marketing, delivery, RevOps, and finance to align GTM and measurement. - Proficiency with HubSpot or similar MAP/CRM stack (Marketo, Pardot, Salesforce) for campaign management, lead routing, and reporting. - Experience building attribution and funnel reporting that links spend to pipeline, revenue, and CAC/LTV where data allows. - Familiarity with integrations and automation tools (e.g., Zapier, APIs, enrichment tools) to connect marketing, sales, and service systems. - Early adopter of AI tools (LLMs, copilots, analytics copilots) to accelerate research, content, business processes, and analysis while maintaining data security, quality, and brand standards. - Working fluency in cybersecurity and managed services (e.g., EDR, MDR/XDR, network security, identity, cloud security, managed IT, etc.). - Experience with compliance-driven buyer environments (PCI, SOC 2, HIPAA, or similar regulatory frameworks) and how they drive urgency and budget. - Understanding of multi-stakeholder buying committees (CIO, CISO, IT Director, Finance, Operations, Compliance) and how to create content and programs for each. - Ability to translate technical solutions into outcome-based messaging for both technical and executive audiences. Benefits - We offer competitive salary and above average benefit packages. - Flexibility through hybrid work options and a culture of trust. - A people-first culture focused on support, recognition, work-life balance, and career growth.