Responsibilities

• Develop and execute quarterly and annual demand generation plans aligned with target audiences, pipeline goals, bookings targets, and business priorities
• Own integrated, multi-channel campaigns across digital, email, paid media, webinars, events, content syndication, nurture programs, and account-based marketing
• Build campaigns that engage enterprise buying groups across complex, multi-stakeholder sales cycles
• Manage campaigns end to end, including audience segmentation, messaging, launch, optimization, and performance measurement
• Partner with Sales to align campaigns with target accounts, buyer needs, sales priorities, and pipeline opportunities
• Test and optimize campaigns, channels, messaging, and audiences based on performance data and market insights
• Create campaign content and supporting assets, including messaging, presentations, case studies, and other sales-facing materials, using market knowledge and AI-enabled tools
• Develop and execute account-based marketing programs targeting priority enterprise accounts and buying groups in close collaboration with Sales and strategic partners
• Build joint demand generation programs with brokers, consultants, strategic alliances, and ecosystem partners to increase engagement and generate partner-sourced opportunities
• Create co-branded campaigns, partner toolkits, and supporting assets that help BrightPlan reach target enterprise audiences through strategic partner channels

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent practical experience
• 5+ years of B2B marketing experience including at least 3 years of hands-on demand generation, growth marketing, or integrated campaigns; SaaS, fintech, HR tech, employee benefits experience preferred
• Experience supporting direct enterprise sales teams and working with channel or partner sales organizations
• Demonstrated success developing and measuring demand generation strategies tied to pipeline and revenue goals
• Hands-on execution and optimization of integrated campaigns across multiple marketing channels
• Practical experience with account-based marketing (ABM) and enterprise sales motions
• Ability to use campaign and funnel data to optimize performance and improve pipeline contribution
• Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot
• Background managing B2B events from pre-show planning through execution and post-event follow-up, with an emphasis on measurable results
• Ability to balance strategic planning with hands-on execution in a lean, fast-paced marketing organization

Preferred

• Background collaborating with brokers, consultants, or strategic distribution partners
• Industry experience in financial wellness, employee benefits, fintech, or wealth management
• Experience in a venture-backed or high-growth startup environment
• Familiarity with B2B2C go-to-market strategies

Benefits

• BrightPlan offers a comprehensive benefits package, including medical, dental and vision coverage; 401(k) with company contribution; life insurance; paid time off; and other benefits. Benefits are subject to the terms and conditions of the applicable plans and may be modified from time to time.