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Brightplan

Brand · Human Resources

4.3

Company overview

BrightPlan provides a leading financial wellness platform that helps employers improve employee financial outcomes and maximize the value of their benefits programs.The platform combines AI-powered financial planning with access to experienced financial advisors to deliver personalized, real-time guidance across budgeting, debt management, investing, retirement, and wealth planning. It integrates directly with employer benefits to drive higher utilization and better decision-making.Employers gain visibility into workforce financial health through a centralized dashboard with actionable insights. This enables more effective benefits strategies, stronger employee engagement, and improved retention.BrightPlan is certified for fiduciary excellence, providing objective guidance designed to align with employee best interests.
Founded in 2016
Boca Raton, Florida, USA
64 employees (6 in marketing)
1% recommend to a friend
1% positive business outlook

Salaries

Typical salary range

$125,000 – $145,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -3% year over year

Funding

Total funding

$21.6M

Last raise

Series Unknown

Funding history

Mar 2026

Series Unknown

Feb 2024

Series B · $9.5M

Apr 2021

Series A · $9.5M

Jan 2017

Seed · $1.5M

Jan 2016

Pre Seed · $1.1M

Audience

Monthly website visitors
24.4K
Month over month+4.9%
Quarter over quarter+24.1%
Top sourceDirect (76.3%)
Ad budget per month$2.8K
Average search rank42.3
Traffic source mix
Direct
76.3%
Search
13.9%
Referral
4.1%
Paid referral
0.1%

LinkedIn followers

Follower count and growth

Total followers

3.3K

12-mo growth

+6.5%

Monthly growth

+0.3%

News

Links