Marketing Manager - Demand Generation B2B at Global Rescue | Lebanon, NH

Global Rescue

Marketing Manager - Demand Generation B2B

Lebanon, NH (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 6 months ago

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Job Summary

Drive partner-led demand by running multi-channel campaigns to acquire and engage partners, supported by events, webinars, and nurture programs.

Own multi-channel partner acquisition campaigns across paid search, display, paid social, and retargeting.
Must-have: 3–5 years in B2B demand or lead generation marketing.
Standout: Experience coordinating webinars and partner nurture programs.

Job Description

Responsibilities

Implement campaigns to acquire and engage new partners across digital channels in collaboration with the Digital Marketing team (paid search, display, paid social, retargeting, geotargeting, etc.).
Support lead gen initiatives through strategic partner collaborations, co-marketing opportunities and events.
Organize and execute webinars to attract, educate, and convert prospective partners.
Develop and execute lead nurture email campaigns tailored to different partner segments and stages of the funnel.
Assist in outbound lead generation efforts (list development, campaign coordination, and sales alignment).
Collaborate with design and content teams to create compelling partner acquisition collateral (presentations, one-pagers, guides, digital assets).
Ensure consistency of messaging and positioning across all lead generation and partner acquisition campaigns.
Coordinate with sales enablement teams to ensure campaign materials are effectively used in outreach.
Manage and mentor the Events Specialist, ensuring event execution aligns with partner acquisition goals.
Partner cross-functionally with marketing, sales, and operations to align campaigns with business development priorities.

Requirements

BA/BS degree in Marketing, Communications, Business, or related field (or equivalent experience)
3-5 years of relevant marketing experience, preferably B2B demand/lead generation focus
Experience with marketing segmentation and webinar platforms.
Strong skills in campaign reporting and analytics.
Excellent communication, organizational, and project management skill.
Ability to work flexible hours and travel as needed for the role
Attention to detail is critical, customer service is a must and a team player is key
Ability to thrive in a fast-paced environment

Preferred

Experience with SharePoint, ClickDimensions or other ESPs, Dynamics or other CRM systems, Monday.com, and Adobe Creative Suite programs.
Experience running webinars and nurture drip campaigns

Global Rescue

3.6 Glassdoor

Our mission is simple – we save lives. Global Rescue is the world’s leading provider of medical, security, evacuation and travel risk management services to enterprises, governments and individuals. Founded in 2004, Global Rescue has exclusive relationships with the Johns Hopkins Emergency Medicine Division of Special Operations, and Elite Medical Group. The Company provides best-in-class services that identify, monitor and respond to client medical and security crises. Global Rescue has provided medical and security support to its clients, including Fortune 500 companies, governments and academic institutions, during every globally significant crisis of the last decade. For more information, visit www.globalrescue.com.

Founded in 2004

Lebanon, New Hampshire, USA

226 employees (21 in marketing)

www.globalrescue.com

82% recommend to a friend

72% CEO approval