Idera, Inc. logo
Idera, Inc.

Marketing Manager - DataGear

USA (Remote)

$77K/yr - $109K/yr (Est.)Mid Level5+ years expFull time

Posted 4 months ago

Job Summary

Own the end-to-end demand engine and enable AI-augmented content and performance analysis across channels, with a focus on driving pipeline, organic growth, and measurable ROI.

  • Demand Generation: Build and own pipeline across content, email, paid, webinars, and events.
  • AI-powered Content & Research: Use AI to accelerate content production, audience insights, and performance analytics.
  • Campaign & Analytics: Own Salesforce-based metrics, track ROI, and optimize multi-channel campaigns.

Job Description

Responsibilities

  • Demand Generation: Build and own pipeline across content, email, paid search/social, webinars, and field events.
  • AI-powered workflows: Actively use AI tools to accelerate content production, audience research, and performance analysis.
  • Content & SEO: Write and produce thought leadership, case studies, product content, and website copy that drives organic traffic and converts.
  • Campaign execution: Plan and run campaigns end-to-end: brief, build, launch, report, optimize.
  • Analytics & reporting: Own marketing metrics in Salesforce; track pipeline contribution, campaign ROI, and channel performance.
Idera, Inc. logo

Idera, Inc.

3.2 Glassdoor

Idera, Inc. has always focused on the end-user, and helping software users make real-time technical decisions in business. Over the past 20 years, Idera, Inc. has delivered more tools and innovations to more people, and established itself as a trusted advisor by expanding the Idera, Inc. portfolio of brands. Idera, Inc. brands deliver the B2B software tools that technical users trust most. From database administration to application development to test management, our solutions help you do more for less so you can achieve your strategic goals.

Founded in 1999
Houston, Texas, USA
219 employees (36 in marketing)
www.ideracorp.com
53% recommend to a friend
60% CEO approval

Salaries

SalaryGuide estimate

$77K/yr – $109K/yr

Modelled from 19 comparable roles.

See all Idera, Inc. salaries

Funding

Last Raise
Private Equity, 7 years ago

Funding History

  • May 2019
    Private Equity

Traffic Signals

Monthly Visitors
26.6K
Traffic Source Mix
Search
37.1%
Direct
40.5%
Referral
14.6%
Social
5.4%
Paid
2.1%

Headcount Trend

Current headcount: ~219
Idera, Inc. logo

Marketing Manager - DataGear

Idera, Inc. · USA · Remote