Marketing Specialist

Charlotte, NC (On-site)

$99K/yr – $129K/yrMid Level3+ years expFull time

Posted 2 hrs ago

Job Summary

Own and coordinate Go-To-Market plan deliverables, collaborate with sales and business partners, map audience journeys, support campaign execution, and track KPIs aligned with business goals.

  • Define requirements and manage timelines to remove blockers
  • Build cross-functional relationships with sales and partners
  • Support tactical marketing efforts aligned to the client marketing model

Job Description

Responsibilities

  • Assists in the execution of Go-To-Market plan deliverables, including defining requirements, coordinating timelines, removing roadblocks, managing compliance and legal review processes, and facilitating the hand-off between teams for execution.
  • Establishes and maintains strong working relationships and collaboration with sales organization and business partners.
  • Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
  • Assists with campaign execution in partnership with functional marketing team members.
  • Understands departmental measurements and KPIs based on overall business goals.
  • Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.

Requirements

  • 3+ Years Required; 5+ Years Preferred
  • University (Degree) Preferred
  • Physical Requirements: Sedentary Work

Benefits

  • comprehensive Total Rewards package designed to make a positive difference in the lives of our associates. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.
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TIAA

3.7 Glassdoor

At TIAA, we believe everyone has the right to retire with dignity. For more than 100 years, we’ve provided retirement plans, insurance, and investment services, empowering millions of people— in education, healthcare, and nonprofit —with the knowledge, guidance, and lifetime income needed to plan their futures. We are fighting to ensure a more secure financial future for all and for generations to come. Visit tiaa.org to learn more about preparing for a more secure retirement. For our Terms of Use, please visit ter.li/termsofuse.4127037

Founded in 1918
New York, New York, USA
13K employees (515 in marketing)
64% recommend to a friend
59% CEO approval

Salaries

Posted range

$99K/yr – $129K/yr

Taken straight from the job posting.

See all TIAA salaries

Traffic Signals

Monthly Visitors
3.4M
Monthly Google Ads Budget
$284.9K
Traffic Source Mix
Search
29.4%
Direct
65.5%
Referral
4.4%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~13.3K

Recent News

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Marketing Specialist

TIAA · Charlotte, NC · On-site