Responsibilities

• Support execution of integrated marketing campaigns and product initiatives for the Cytology portfolio
• Assist in implementation of promotional plans aligned with portfolio priorities and go to market strategies
• Coordinate timelines, assets, and deliverables to support successful campaign execution
• Assist in the development, review, and maintenance of customer facing marketing materials and sales tools
• Support updates to presentations, brochures, digital content, and training materials
• Collaborate with sales and sales enablement teams to ensure materials meet field needs and brand standards
• Launch new cytology innovation in the marketplace
• Coordinate conference and event marketing activities, including logistics, booth assets, promotional materials, and follow up support
• Support execution of customer events, workshops, and educational programs tied to the Cytology portfolio
• Help manage digital marketing and communication initiatives, including email campaigns, websites, and internal communications

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field
• At least 3 years of experience in marketing, healthcare, diagnostics, medical device, or a related industry
• Experience in campaign execution, sales enablement, and customer engagement
• Excellent organizational skills with the ability to manage multiple projects and collaborate with a variety of stakeholders within a global matrixed environment
• Demonstrates natural intellectual curiosity and a proactive desire to learn and grow
• Ability to travel will be required required to support conferences, key launches, and major meetings, Estimated travel 30-45%

Preferred

• Exposure to B2B, healthcare, or scientific marketing environments
• Experience with digital marketing, campaign tracking, or basic analytics