Responsibilities

• Develop and execute a lifecycle marketing strategy focused on retention, upsell, and cross-sell across residential and commercial segments.
• Design and build automated customer journeys, primarily through email and SMS, that deliver personalized, relevant communications at every stage of the customer lifecycle.
• Map customer journeys by segment, identifying key touchpoints and opportunities to improve engagement and loyalty.
• Develop segmentation models based on demographics, behavior, lifecycle stage, product usage, and engagement — evolving from broad segments today to dynamic, data-driven personalization over time.
• Champion a test-and-learn culture, using A/B testing and experimentation to continuously improve relevance and performance.
• Build and launch targeted campaigns to reduce churn, increase renewals, and expand services within the existing customer base.
• Track and report on campaign performance against key KPIs including churn rate, LTV, and engagement metrics.
• Leverage predictive analytics (as capabilities mature) to proactively identify at-risk customers and growth opportunities.
• Surface insights that inform decision-making across the marketing and sales teams.
• Work closely with sales, product, customer success, data, and field operations teams to align lifecycle marketing with broader business goals.