Responsibilities

• Develop, execute, and optimize integrated digital marketing campaigns that support brand awareness, lead generation, customer engagement, and business growth across multiple digital channels.
• Manage end-to-end digital campaign planning, including campaign calendars, promotional initiatives, performance monitoring, and continuous optimization.
• Create, manage, and publish engaging digital content across ZEISS Vision Care's digital channels, ensuring alignment with brand standards, marketing objectives, and audience needs.
• Manage the organization's digital & social media strategy and day-to-day operations across platforms including Google, Facebook, Instagram, LinkedIn, YouTube, and TikTok, including content publishing, organic & ad placements, community management, social listening, and audience engagement.
• Develop and maintain executive and corporate content calendars, including LinkedIn thought leadership and brand communications.
• Develop content for Salesforce Marketing Cloud activities, including customer journey creation, email campaign development, audience segmentation, lead management, and marketing automation workflows.
• Collaborate with Marketing, Sales, Product Management, and external partners to develop digital content, campaign assets, and messaging that support strategic business initiatives.
• Monitor campaign and social media performance using analytics and reporting tools, providing insights and recommendations to improve engagement, conversion, and return on marketing investment.
• Manage digital lead generation initiatives by coordinating campaign execution, lead nurturing, promotional activities, and customer communications to maximize marketing effectiveness.
• Ensure all digital communications, content, and campaigns comply with corporate branding standards, digital best practices, and applicable regulatory requirements.

Requirements

• 7+ years of marketing experience required, content creation & strategy preferred
• Bachelor's degree in related field
• Comprehensive knowledge of digital marketing principles, including campaign management, demand generation, content marketing, email marketing, paid media, and social media marketing.
• Demonstrated experience planning, executing, and optimizing integrated digital marketing campaigns across multiple channels.
• Proficiency with marketing automation and customer relationship management (CRM) platforms, including Salesforce Marketing Cloud, customer journey creation, audience segmentation, lead nurturing, and campaign reporting.
• Experience managing paid digital media campaigns across platforms such as Google Ads and social media advertising channels.
• Strong knowledge of social media management, including content strategy, publishing, community management, social listening, engagement, and reputation management across platforms such as LinkedIn, Facebook, Instagram, YouTube, and TikTok.
• Excellent content development, copywriting, editing, and storytelling skills with the ability to create compelling content for diverse audiences and digital channels.
• Experience developing editorial and campaign calendars while managing multiple concurrent projects and deadlines.
• Strong analytical skills with the ability to interpret campaign performance metrics, identify insights, and recommend data-driven optimizations to improve marketing effectiveness and ROI.

Benefits

• ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off.