Marketing Manager

Responsibilities

• Manage a team of embedded marketers, each dedicated full-time to a specific Broker Team, serving as their people manager and coach while growing their project management abilities and marketing skillset
• Provide day-to-day coaching and guidance to embedded marketers, helping them prioritize, problem-solve, and work through roadblocks so they can operate efficiently and effectively within their Broker Team
• Equip embedded marketers with the resources, tools, templates, and training they need to do their jobs well, and proactively identify gaps where additional support or upskilling would improve their output
• Serve as the primary point of escalation and advisor for embedded marketers on the most significant or complex property marketing projects, coaching them through approach and execution rather than taking projects over
• Establish and reinforce consistent marketing processes, brand standards, and quality benchmarks across all embedded marketers, even though each sits within a different Broker Team
• Conduct regular one-on-ones and check-ins with embedded marketers to assess workload, performance, and job satisfaction, and to coach them on areas for improvement
• Facilitate knowledge-sharing among embedded marketers so best practices, templates, and lessons learned are shared and applied consistently, rather than staying siloed within a single desk
• Own performance management, goal-setting, and career development for embedded marketers, using coaching to close skill gaps and build toward greater independence and efficiency
• Communicate with Broker Team leadership on embedded marketer performance, capacity, and project outcomes, either through regular check-ins or other channels
• Recruit, onboard, and place new embedded marketers with Broker Teams, setting them up with the training and resources to ramp up quickly

Requirements

• Bachelor's degree
• 7+ years of marketing experience—real estate, agency, architecture, or commercial construction experience preferred
• Experience managing a distributed or decentralized team, ideally marketers or other professionals embedded within different business units or client-facing teams
• Familiarity with the Adobe Creative Suite
• Experience leading and managing a team - must be an effective, results-oriented communicator and leader with a focus on team development
• Familiarity with a project management tool is highly preferred
• Strong coaching and mentoring skills, with a track record of helping team members work more efficiently and effectively
• Ability to balance the day-to-day priorities of individual Broker Teams with firm-wide marketing standards and processes
• Ability to independently achieve successful outcomes on all activities with minimal supervision
• Ability to manage multiple embedded marketers and Broker Team relationships at once in a fast-paced environment

Preferred

• Familiarity with a project management tool is highly preferred

Benefits

• Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
• Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.