Marketing Manager CSR at Avathon | Austin, TX | $145K/yr – $175K/yr

Avathon

Marketing Manager CSR

Austin, TX (On-site)

$145K/yr – $175K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own core digital marketing and website strategy for a tech-focused B2B, coordinating across paid, paid social, email, and SEO, while tying programs to pipeline and revenue through HubSpot-Salesforce integration.

Own cross-channel campaigns and lead-gen programs that feed growth and align with sales objectives.
Own Avathon's website, content, UX, and SEO to drive traffic, engagement, and conversions.
Own measurement with dashboards and analytics to turn data into leadership-ready recommendations for executive teams.

Job Description

Plan, execute, and optimize integrated digital marketing campaigns across paid search, LinkedIn, display advertising, retargeting, email marketing, and organic channels.
Develop and manage lead generation programs that support pipeline creation and sales growth.
Monitor campaign performance and continuously optimize based on engagement, conversion, and ROI metrics.
Collaborate closely with sales and business development teams to align marketing programs with strategic growth objectives.
Own Avathon's corporate website strategy, content updates, performance optimization, and user experience.
Own the Marketing Automation Platform (Hubspot) and the connection, processes, and performance measurement with CRM (Salesforce).
Drive website traffic growth through SEO, content marketing, technical optimization, and digital campaigns.
Monitor and improve key website KPIs including traffic, engagement, conversion rates, and lead generation.
Partner with internal stakeholders and external agencies to maintain a best-in-class digital presence.
Support corporate marketing initiatives including product launches, customer announcements, industry campaigns, executive thought leadership, and strategic messaging.

Avathon

Avathon, a leader in Industrial AI, extends the life of critical infrastructure while advancing the journey toward full autonomy. Avathon’s Industrial AI platform empowers commercial and government customers with scalable, secure, and value-driven solutions that enhance efficiency and resilience across heavy industry.

Founded in 2013

Pleasanton, California, USA

265 employees (5 in marketing)

www.avathon.com