Marketing Manager, Creator & Community

Responsibilities

• Run the creator and ambassador program: you're accountable for channel performance and manage the creator budget within plan
• Recruit and manage creators for paid and ongoing partnerships, from first outreach through delivery and payment
• Write creative briefs that give creators clear direction and room to make content that connects on Instagram, Facebook and YouTube
• Run 2–4 creator campaigns a month, and build the systems that let the program scale
• Be an on-camera voice for Ibex: product demos, creator collaborations, press interviews and live formats like TikTok Shop, YouTube Live and Amazon Live
• Spot growth opportunities and bring them to senior leadership with a clear case: the opportunity, the test, the cost and the expected return
• Pilot 1–2 new channels a quarter and report what works
• Connect creator and on-camera work to the rest of the marketing mix, so campaigns build on each other instead of running in silos
• Build the creator channel's monthly forecast and feed it into the marketing revenue model
• Run the creative testing calendar for creator and website content: what's tested, what won, what's next

Requirements

• 3–5+ years in marketing, with hands-on ownership of creator, influencer, ambassador or community programs
• A track record of programs you built or grew, with results you can point to
• A growth mindset, and the confidence to pitch new ideas to senior leadership and back them with data
• A working understanding of the full marketing mix (paid social, email/SMS, organic, website, Amazon, PR and events) and how the channels feed each other
• Natural, credible presence on camera: you can explain a product clearly, carry a video or live show, and hold your own with a journalist
• Experience managing freelancers, agencies or vendors
• You've been the most senior marketer on a small team, or you're ready to be
• Real involvement in outdoor culture, and a point of view on who does it well
• Comfort with data and a habit of turning it into decisions
• Strong writing, and ease reaching out to people you don't know

Preferred

• Experience with creator platforms (Grin, Popfly or similar)
• On-camera experience, such as filming and posting content for a brand, live selling or hosting (TikTok Shop, YouTube Live, Amazon Live, QVC-style or similar), or broadcast and media interviews
• Experience with on-site SEO and Reddit
• Involvement in NYC-area outdoor community groups
• Familiarity with Shopify, GA4, Klaviyo or A/B testing tools

Benefits

• We're a small team where good ideas get acted on quickly. You'll work in person, day to day, with the founder and GM, and this role's scope grows as the team grows.
• Travel opportunities
• 401(k)
• Health insurance
• 15 days paid vacation, plus major holidays
• Ibex apparel
• A real focus on growth and development