Marketing Manager, Corporate Marketing

Arlington, VA (Hybrid)

$79K/yr – $109K/yrSenior Level5+ years expFull time

Posted 8 days ago

Job Summary

Own and evolve Gartner's social strategy and programs across platforms, turning research and campaigns into platform-native content while governing governance and experimentation.

  • Lead employee advocacy adoption and content distribution to drive engagement.
  • Develop audience-focused content strategies and amplification initiatives to maximize reach.
  • Collaborate with stakeholders to expand social reach, visibility, and rapid-response guidance.

Job Description

Responsibilities

  • Partner with the Associate Director and Social Media team to develop and execute Gartner's social media strategy across key platforms.
  • Manage and optimize Gartner's social channels, using audience insights and performance data to drive engagement, reach, and business impact.
  • Translate Gartner research, campaigns, conferences, webinars, and thought leadership into compelling, platform-native social content and experiences.
  • Lead and evolve Gartner's employee advocacy program, driving adoption, engagement, content distribution, and seller enablement.
  • Develop content strategies, audience segmentation approaches, newsletters, and amplification initiatives to maximize program effectiveness.
  • Partner with stakeholders across Gartner to identify new opportunities to expand social reach, advocacy participation, and content visibility.
  • Monitor emerging social trends, platform changes, audience behaviors, and best practices to continuously improve Gartner's social presence.
  • Execute testing and experimentation across content formats, distribution strategies, community engagement, and advocacy programs.
  • Leverage analytics and performance insights to optimize content, improve discoverability, and increase audience engagement.
  • Serve as a trusted advisor during high-visibility, reputation-sensitive, and rapid-response situations requiring sound judgment and platform expertise.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
  • 5-7 years of relevant experience with demonstrated progression in responsibility, preferably within B2B marketing, social media, or digital marketing environments.
  • Proven success managing large-scale social media, employee advocacy, influencer, ambassador, or thought leadership programs.
  • Strong understanding of LinkedIn and modern social media platform ecosystems.
  • Experience using social management, analytics, and performance measurement tools to develop and optimize audience engagement strategies.
  • Exceptional written communication, storytelling, and editorial judgment skills.
  • Strong strategic thinking, business acumen, and understanding of audience behavior and platform dynamics.
  • Ability to translate insights into actionable recommendations and confidently influence stakeholders.
  • Strong analytical, project management, and stakeholder management capabilities.
  • Ability to balance creativity, execution, governance, and performance optimization in a fast-paced environment.

Benefits

  • What you will get: Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!
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Gartner

We deliver actionable, objective business and technology insights. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission-critical priorities.Our unrivaled combination of business and technology insights steers clients toward the right decisions on the issues that matter most. As a $6.3 Billion company, with 21,000 associates, and a member of the S&P 500, we are an objective partner with 14,000 client enterprises in 90 countries and territories — across every major function, geography, industry and market sector — and boast 45+ years of experience providing insights and expert guidance to client enterprises worldwide.To learn more about how we guide the leaders who shape the world. visit gartner.com. Gartner, Inc. (NYSE: IT) Community guidelines: https://gtnr.it/3tceMrUC-level Insights of the Week LinkedIn Newsletter: https://gtnr.it/4c56S97

Founded in 1979
Stamford, Connecticut, USA
24K employees (1,264 in marketing)

Salaries

Posted range

$79K/yr – $109K/yr

Taken straight from the job posting.

See all Gartner salaries

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Marketing Manager, Corporate Marketing

Gartner · Arlington, VA · Hybrid