Marketing Manager - Content and Thought Leadership

Glenview, IL (Hybrid)

$108K/yr – $120K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Own and drive Wespath’s institutional content strategy, turning investment insights into clear, compelling narratives for leaders, sponsors, and institutional clients.

  • Develop and lead the institutional content strategy in collaboration with Investment Management and Institutional Investment Services.
  • Must-have: 5+ years in investment writing or institutional finance with strong storytelling.
  • Standout: Ability to translate complex investment concepts into accessible content and work with multimedia teams.

Job Description

Responsibilities

  • Develop and lead Wespath’s institutional content strategy, including short- and long-term planning, organization-wide thought leadership direction, and content framework. Maintain and refine Wespath’s investment voice and narrative by partnering with the Investment Management team on insights and fund performance, and with the Institutional Investment Services team on emerging trends, themes and developments shaping institutional investor priorities.
  • Edit and ghostwrite content for investment leadership, maintaining clarity, tone, accuracy, and individual leadership and organizational brand alignment.
  • Serve as a strategic partner to the Investment Management and Institutional Investment Services teams—monitoring markets, asset class themes, sustainability trends, and portfolio positioning; generating insight‑driven ideas; and translating these perspectives into high‑quality content including market commentary, fund updates, thematic blogs, quarterly narratives, investor insights, and white papers. Develop insight‑driven content that connects investment perspectives to Wespath’s investment philosophy, process, product development and performance results.
  • Translate complex investment, economic, sustainability, and impact concepts into clear, compelling narratives—partnering with the multimedia team and others to deliver integrated visuals, scripts, and multimedia content.
  • Raise financial and investment awareness among all stakeholders—including retirement-plan participants, plan sponsors/employers, and institutional clients—through proactive research, timely commentary, and forward‑looking ideas that elevate Wespath’s brand. Collaborate with the benefits communicators to ensure investment‑related benefit topics are clear, aligned, and integrated into retirement-plan participant and plan‑sponsor‑facing materials.
  • Partner with Communications team counterparts to incorporate the content strategy into the broader marketing strategy (digital strategy, web strategy, social media strategy). Devise measures of success for content and reporting cadence to investment and marketing leadership.
  • Stay current with competitor thought leadership and broader industry commentary, regularly circulating relevant commentary to inform internal stakeholders.
  • Support preparation of materials for investor meetings and events while managing editorial calendars aligned with organizational priorities.

Requirements

  • Bachelor’s degree in communications, journalism, marketing, economics, finance, or related fields, or equivalent work experience.
  • 5+ years of experience in investment writing, financial communications, economic commentary, or institutional marketing.
  • Demonstrated ability to translate complex investment and economic concepts into accessible, compelling content.
  • Strong writing, editing, and storytelling skills with a portfolio demonstrating clarity, narrative strength, and subject‑matter acumen.
  • Strong knowledge of institutional investment concepts, capital markets, investment performance, sustainability and impact investing.
  • Proficiency in Microsoft Word, PowerPoint, Excel; comfort working with data.

Preferred

  • Experience within an institutional asset management, investment consulting, or similar environment.
  • Knowledge of data visualization concepts and experience with creative/design workflows.
  • Experience developing integrated marketing and communications from concept to production, including writing for digital/print, web, and social media to ensure consistent and impactful messaging.

Benefits

  • Choose the medical, dental, vision, and well-being benefits that best fit your needs from day one.
  • 8 % employer contribution to retirement plan with an additional match up to 2% on day one.
  • 22 days of PTO + 12 paid holidays.
Wespath Benefits and Investments logo

Wespath Benefits and Investments

OverviewWespath Benefits and Investments is a not-for-profit administrative agency of The United Methodist Church. Wespath is responsible for the general supervision and administration of retirement, health and welfare benefit plans and programs, and investment fund management for more than 100,000 active and retired clergy and lay employees in the U.S. and around the world. Wespath has been honored as a Chicago-area Best and Brightest Companies to Work For® for eight years in a row, as well as several national recognitions.SpecialtiesOur operations include retirement services, health care, investment management, environmental, social and governance (ESG) issues, positive social purpose (PSP) lending, U.S. pension plans and global pension programs and welfare benefit plans. In service since 1908, Wespath has approximately $29 billion in assets under management. As the nation's largest faith-based pension fund, Wespath works globally with corporations to address environmental, social and governance (ESG) issues, with a focus on responsible and sustainable investing. “When I talk to friends and family, it seems we have something unique here.” –current employeeThe Glenview, IL headquarters building was awarded a Leadership in Energy and Environment Design (LEED) Gold certification by the U.S. Green Building Council. Wespath strives to lessen its environmental impact, reinforcing the organization’s core value of stewardship. The agency has received Best Employees for Healthy Lifestyles and Eye on Health awards, and provides incentive programs that focus on the well-being of its employees. Our Values Teamwork – Integrity – Stewardship – Spirituality – Customer Satisfaction – Mutual RespectOur Mission We care for those who serve by providing investment and benefit services that honor the mission and principles of The United Methodist Church.We are currently operating as a hybrid work environment. Visit wespath.org/careers to view our open positions.

Founded in 1908
Glenview, Illinois, USA
252 employees (10 in marketing)

Traffic Signals

Monthly Visitors
44K
Traffic Source Mix
Search
39%
Direct
56.2%
Referral
3.8%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~252

Marketing Team

Marketing Team Size
6 (2% of company)
Median Career Experience
11 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
1