Responsibilities

• Lead development of marketing content, including blogs, case studies, testimonials, project profiles, video, and sales materials.
• Maintain editorial calendar and ensure consistent, high-quality, SEO-driven content aligned with line of business priorities.
• Collaborate with internal SMEs to position ECI as a thought leader across all lines of business.
• Develop annual and quarterly marketing plans with measurable objectives aligned to business goals.
• Define positioning strategies and ensure messaging consistency across all channels.
• Establish targets, budgets, and forecasts in collaboration with senior leadership.
• Oversee all digital marketing efforts, including corporate websites, organic social, paid media, and search marketing.
• Leverage marketing technology stack and automation tools to optimize performance.
• Stay current with emerging trends, technologies, and best practices in digital marketing.
• Create, track, and report analytics across platforms.

Requirements

• Bachelor’s degree or MBA in Marketing, Business, or Communications; minimum 3 years of related experience.
• Proven success in paid search, paid social, and website management
• Experience developing integrated marketing plans and campaigns.
• Expertise in marketing automation, CRM tools, and digital platforms.
• Strong communication and organizational skills.
• Analytical ability to forecast trends and optimize strategies.

Preferred

• None provided