Responsibilities

• Develop a deep understanding of the consulting & law segments—including key firms, research use cases, and buyer journeys—to inform and execute targeted marketing strategies that support pipeline and revenue goals
• Plan and execute multi-channel demand generation campaigns, including email, webinars, events, and digital programs, to drive awareness and lead generation within the consulting & law segment
• Support full-funnel marketing efforts from lead generation through SQL conversion, partnering with Commercial Operations and Campaign Management to ensure lead quality, proper handoff, and accurate attribution
• Assist in the build-out and execution of account-based marketing (ABM) programs targeting high-priority consulting accounts, including strategy, personalization, and measurement
• Collaborate with Product Marketing on go-to-market planning for new product and feature launches relevant to the consulting & law segments
• Own the content calendar, developing and project-managing the production of case studies, thought leadership, webinars, and other assets that demonstrate GLG’s expertise and authority in the space
• Monitor and report on marketing KPIs (e.g., lead volume, lead-to-SQL conversion, campaign ROI) and use performance data to identify optimization opportunities and refine campaign plans
• Coordinate with the Brand team on relevant ‘tentpole’ thought leadership initiatives and with Expert Marketing to identify opportunities to feature relevant experts in segment content