Responsibilities

• Develop a comprehensive marketing strategy and launch plan leading up to the 2027 opening.
• Build and manage a detailed marketing calendar covering brand announcements, opening milestones, community activations, presales, membership campaigns, and grand-opening events.
• Create campaigns that generate early awareness, build an engaged audience, and grow a strong email and membership waitlist.
• Coordinate the grand-opening marketing campaign across digital, traditional, public relations, community, and partnership channels.
• Ensure marketing initiatives remain aligned with construction, operational, programming, and opening timelines.
• Establish and maintain a clear, consistent, and engaging brand identity across all customer touchpoints.
• Develop messaging that communicates the organization’s commitment to inclusive play, discovery, education, and meaningful family experiences.
• Oversee the creation of marketing collateral, digital content, signage, promotional materials, and launch communications.
• Ensure all content and campaigns reflect the organization’s values and meet established brand standards.
• Lead the social media strategy across relevant platforms, creating engaging content before and after opening.

Requirements

• At least five years of marketing experience, preferably within children’s entertainment, family attractions, education, museums, hospitality, toys, retail, or a related consumer-focused industry.
• Demonstrated ability to develop and execute a marketing plan from the ground up.
• Experience launching a new brand, venue, product, or location is strongly preferred.
• Proven experience managing marketing budgets and evaluating campaign performance.
• Experience developing professional relationships with sponsors, community organizations, and external partners.
• Strong understanding of social media platforms, digital advertising, influencer marketing, CRM systems, and email marketing.
• Proficiency with Google Analytics and other marketing measurement and reporting tools.
• Experience managing at least two direct reports, interns, freelancers, or agency partners.
• Strong professional writing, editing, presentation, and verbal communication skills.
• Excellent project-management skills, with the ability to manage multiple deadlines and priorities.

Benefits

• Competitive salary
• Employee discounts
• Flexible schedule