Responsibilities

• Build and manage kiosk and app-based lead-generation programs that increase qualified commercial leads and improve conversion to revenue
• Coordinate lead handoff, qualification feedback, and closed-won reporting with Client Operations and Shred Partners
• Create and maintain B2B co-marketing playbooks, activation checklists, templates, collateral, and reporting packages across client programs
• Produce pitch materials and campaign assets that support sponsorship and other B2B-facing sales efforts
• Execute co-marketing activations and deliver post-program recaps that quantify impressions, conversions, earned media value, and client impact
• Develop retailer-facing launch and promotion materials, including signage, point-of-purchase collateral, local landing pages, and launch campaigns
• Own launch marketing for new locations, including Google Business Profile setup, local SEO coordination, and campaign rollout
• Establish and maintain attribution tracking across paid, earned, organic, sponsor, and kiosk-driven channels
• Report channel performance, customer acquisition cost, conversion trends, and campaign effectiveness to improve resource allocation
• Maintain accurate campaign, lead source, and account data in HubSpot or comparable systems

Requirements

• Ability to take ownership of marketing execution and make sound decisions within a defined business framework
• Strong written communication skills for collateral, reporting, campaign materials, and documented playbooks
• Comfort managing multiple priorities in a fast-moving environment with clear deadlines and shifting needs
• Skill in building structured processes, tracking performance, and maintaining reliable documentation
• Experience using attribution, customer acquisition cost, and conversion insights to improve marketing efficiency
• Ability to work effectively with internal stakeholders, external vendors, retail partners, and client-facing teams
• Hands-on capability across content, email, social media, campaign execution, and creative direction
• Working proficiency in HubSpot or a comparable CRM, including disciplined data management
• Experience owning marketing execution end to end in a small-team or early-stage environment
• Background in B2B marketing, growth marketing, demand generation, or a related marketing operations role

Preferred

• Familiarity with local promotion, multi-location marketing, and Google Business Profile management is preferred
• Experience managing vendors or agencies is preferred

Benefits

• sIRA matching
• Health insurance
• Paid time off
• Vision insurance
• Bonus based on performance
• Dental insurance