Responsibilities

• Lead a team that has broad responsibility of defining and executing the O’Reilly digital marketing and content strategy
• Develop, implement, track and optimize the digital marketing campaigns across all digital channels
• Plan and manage all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile)
• Identify trends and investigate new and creative growth strategies and emerging technologies to enhance/increase performance and optimize digital marketing spend to drive traffic to our retail locations and website
• Provide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growth
• Optimize website design for improved performance (usability, design, content) and develop/share best practices
• Collaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, Accounting, etc.) to plan and lead project delivery
• Track and measure marketing performance metrics, including promotions and additional marketing programs, reporting and optimizing based on results
• Engage with IT counterparts for selection and performance of ecommerce platforms, email service and analytics providers
• Focus on website conversion improvements

Requirements

• Bachelor’s degree in marketing, communications or business
• 4+ years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.)
• Strong technical acumen and ability to act as a liaison between marketing and Information Technology departments
• Must be knowledgeable about the web and emerging technologies
• Experience working with cross-functional teams with an ability to influence others internally and externally
• Ability to manage projects, be organized and set clear priorities
• Demonstrated ability to lead and develop a team and team members in a team-oriented workplace
• Excellent written verbal and communication skills
• Proactive, self-started who is comfortable in a team oriented work environment
• Proficiency with MS PowerPoint, Excel and Work

Preferred

• Knowledge of internal O’Reilly processes including O’Reilly store operations experience
• Retail marketing experience
• Understanding of search engine optimization and online analytics

Benefits

• Total Compensation Package: Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth