Responsibilities

• Deliberate planning, strategy and goal setting of marketing initiatives.
• Development of brand awareness and online reputation.
• Content management (including social media, website, and newsletter).
• Create a regular publishing schedule and administer the creation and publishing of relevant, original, high-quality content (for all channels).
• Manage social media marketing campaigns and day-to-day activities including: Develop relevant content topics to reach the organization’s target audience.
• Create, curate, and manage all published content (images, video, and written).
• Monitor, listen and respond to users while cultivating relationships.
• Oversee brand uniformity in design (ie: Social media graphics, website, newsletter and blog posts, etc.).
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI) as requested.

Requirements

• Associates or Bachelors Degree in related field.
• Marketing degree is welcomed but not required with relevant work experience.
• Possesses knowledge and experience in the tenets of traditional marketing.
• Demonstrates creativity and documented immersion in social media.
• Proficient in content marketing theory and application.
• Experience sourcing and managing content development and publishing.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and language skills.
• Displays ability to effectively communicate information and ideas in written and video format.
• Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management).