Marketing Manager

Pembroke Pines, FL (Unknown)

Salary Not AvailableMid Level3+ years exp

Posted 8 days ago

Job Summary

Lead and own the organization of ENT marketing across content creation, video production, design, social media, and paid media, with a focus on local SEO, lead generation, and performance analytics for patient acquisition.

Own content production workflows and multi-channel campaigns
Drive measurement of ad performance, CPA, and ROI
Coordinate local SEO, social engagement, and doctor-facing communications

Job Description

Responsibilities

Content Creation & Media Production
Video Recording & Editing: Shoot, script, and edit high-quality short-form and long-form video content (Reels, TikToks, YouTube, educational patient videos, doctor interviews).
Graphic Design: Design digital and print assets, including social media posts, website banners, patient education flyers, brochures, event materials, and digital signage.
Storytelling: Translate complex medical/ENT topics into engaging, easy-to-understand content for patients.
Paid Advertising & Lead Generation (SEM)
Paid Search (Google Ads): Set up, manage, and optimize PPC campaigns targeting high-intent ENT and audiology keywords to drive appointment bookings.
Paid Social (Meta Ads): Run targeted ad campaigns across Facebook and Instagram to build local brand awareness and capture patient leads.
Budget & Performance: Monitor ad spend, track cost-per-acquisition (CPA), and continuously A/B test ad creatives and copy.
Social Media & Community Engagement
Channel Management: Manage day-to-day posting, scheduling, and channel growth across Instagram, Facebook, TikTok, YouTube, and LinkedIn.

Requirements

Exceptional interpersonal skills.
Proficiency in video editing apps (e.g. CapCut, Adobe Premiere) and design tools (e.g. Canva, Photoshop).
Experience using WhatsApp Business or similar messaging platforms for professional outreach.
(Preferred) Previous experience working with doctors or pharma reps is a major plus.
Must have a reliable vehicle for travel to local medical offices and events.
Bachelor’s degree in Marketing, Communications, Digital Media, Film Production, or a related field or equivalent portfolio-proven experience (preferred).
3-5 years of experience managing professional social media accounts or creating digital content for a brand/agency.
Prolonged periods of sitting at a desk and working on a computer.
Prolonged period of standing, moving, and bending.
Must be able to use photography equipment, such as cameras, lights, and microphones.

Salaries

Marketing Manager median pay in the United States

$88K/yr

Most pay falls between $75K and $105K. Based on 1,169 salaries.

See all Marketing Manager salaries See more Marketing Manager jobs

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