Responsibilities

• Implement all Arnold Palmer Invitational marketing, public relations, and communication strategies, in collaboration with the broader Arnold Palmer Group communications team.
• Collaborate with the broader Arnold Palmer Group communications team to ensure consistency in messaging, brand standards, and storytelling across relevant Arnold Palmer platforms and initiatives.
• Coordinate with the team on the creation of assets across all channels and media, including video, digital, print, event, emerging technology and more.
• Craft messaging and positioning in the market to maintain the Arnold Palmer image and legacy as a compelling and cohesive brand as part of the Arnold Palmer Invitational campaign.
• Direct outside agencies and partners to ensure brand protocols, contractual stipulations and marketing initiatives are being met regarding the Arnold Palmer Invitational.
• Work with the Tournament Director and lobbyist on the planning and execution of Orange County Sports Fund.
• Work with the Ticketing Manager to develop marketing & admissions plan each year, to include objectives and goals, action items, community research, SWOT analysis.
• Manage tournament advertising creative concept design.
• Manage media buying/placement within the market, traditional vs. non-traditional vs. social and digital media.
• Support tournament media/public relations – local and national media relationships, tournament media center.

Requirements

• Bachelor's degree in Marketing, Advertising, or a similar field.
• Must have a minimum of five years of previous marketing experience, with demonstrated experience developing and managing marketing, advertising and media plans. Experience with a major sporting event or similar live event environment preferred.
• Self-starter highly motivated, personable, with strong written and verbal communication skills.
• Good writing ability using the proper use of the English language
• Ability to follow instructions and complete assigned tasks in a timely manner.
• Ability to develop and manage departmental budget/profit and loss statements.
• Possess strong organization skills, exhibit attention to detail and proper record keeping methods.
• Ability to handle multiple projects and provide various accurate reports on a timely basis.
• Excellent computer skills to include Microsoft Word, Excel, Access, and the ability to learn basic HTML software for management of tournament website.
• Ability to exhibit patience and deal with unusual or difficult situations.