Responsibilities

• Translate business priorities, product initiatives, and market opportunities into clear marketing activation plans.
• Develop integrated, omnichannel campaign strategies that support launches, customer initiatives, channel priorities, promotions, and other growth-focused activities across showroom, retail, digital, ecommerce, and other customer touchpoints.
• Build activation briefs that define target audience, core message, value proposition, objectives, deliverables, channel approach, timing, and success metrics.
• Partner with sales, product management, operations, and leadership to identify where marketing can most effectively support commercial goals and prioritize opportunities accordingly.
• Develop marketing programs that build awareness, strengthen engagement, generate demand, and help move customers from awareness to action.
• Create campaign concepts, messaging frameworks, and content direction that connect business needs to compelling market-facing activity.
• Help establish stronger discipline around campaign planning, execution readiness, and performance measurement.
• Support the evolution of stronger demand generation capabilities and, over time, a more structured lead generation approach.
• Develop the customer- and market-facing communications strategy for the campaigns, activations, and commercial programs led by this role.
• Shape messaging and communication frameworks that bring campaigns to market clearly, effectively, and with strong commercial relevance.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field required.
• 5–8 years of experience in B2B marketing, commercial marketing, demand generation, channel marketing, product marketing, or related roles.
• Demonstrated success developing marketing programs or campaigns that supported measurable business objectives.
• Strong experience translating business priorities into focused marketing plans and activation strategies.
• Experience working cross-functionally with sales, product management, and other commercial teams.
• Strong writing and communication skills, with the ability to shape clear, compelling, and commercially relevant messaging.
• Experience in manufacturing, building products, industrial, durable goods, or other complex B2B environments preferred.
• Knowledge of CRM, email marketing, campaign measurement, and lead generation concepts preferred.
• Knowledge, Skills & Abilities: Strong knowledge of B2B marketing strategy, campaign planning, and commercial activation.
• Knowledge of lead generation fundamentals, including audience targeting, lead capture, nurture strategy, and marketing-to-sales alignment.

Nice To Have

• Experience in manufacturing, building products, industrial, durable goods, or other complex B2B environments preferred.
• Familiarity with CRM, email marketing, campaign measurement, and lead generation concepts preferred.