Company Description

Coastal Credit Union, established in 1967, is a not-for-profit financial institution serving over 270,000 members across 23 branches in central North Carolina. With assets totaling $5 billion, Coastal is known for delivering exceptional customer service, competitive financial products, and best-in-class mobile banking. Dedicated to the "people helping people" philosophy, Coastal has been recognized as a Best-in-State Credit Union by Forbes and consistently ranks among the best places to work. Our mission is to provide personalized financial solutions tailored to individual needs.

Role Description

We are seeking a full-time Marketing Manager to join our team on-site in Raleigh, NC. In this role, you will develop and execute marketing strategies to drive brand awareness and business growth. Responsibilities include overseeing marketing campaigns, creating promotional materials, analyzing market trends, managing budgets, and leading a team of marketing professionals. You will also collaborate with internal stakeholders to ensure consistent branding and messaging across all channels while measuring the effectiveness of marketing initiatives.

Qualifications

• Marketing Strategy and Campaign Management experience
• Proficiency in Market Research, Data Analysis, and Competitive Analysis
• Strong skills in Digital Marketing, Social Media Management, and Content Creation
• Leadership and Team Management abilities
• Excellent Communication, Presentation, and Interpersonal Skills
• Bachelor’s degree in Marketing, Business, Communications, or related field
• Experience in financial services or related industry is preferred
• Knowledge of branding principles, SEO/SEM best practices, and marketing automation tools