Responsibilities

• Own and lead the development, implementation, and evaluation of the agency’s comprehensive marketing and communications strategy, ensuring alignment with organizational goals and brand standards set by the President/CEO.
• Supervise, train, and mentor the Digital Communications Specialist, providing day-to-day direction and performance management to support execution of digital and social media content.
• Establish strategic direction, priorities, and performance objectives for digital communications, social media, website presence, and external outreach initiatives.
• Develop and oversee engaging, impactful communication and written narratives that showcase the full breadth of the agency’s services, programs, and community impact while ensuring alignment with organizational goals and brand messaging.
• Provide strategic oversight and direction for the agency’s social media strategy, including audience engagement objectives, messaging standards, brand consistency, and growth, directing the Digital Communications Specialist in day-to-day execution.
• Oversee the development, coordination, and distribution of agency external publications, including flyers, website content, videos, visual assets, annual reports, newsletters, and other communication materials to ensure alignment with strategic communication goals.
• Provide oversight of online reputation management efforts, including monitoring trends, reviewing engagement insights, and guiding responses to online comments and reviews to support patient experience and organizational reputation.
• Partner with the Patient Experience team to develop, implement, and evaluate efforts designed to improve online reputation, engagement, and public perception.
• Maintain awareness of emerging trends, best practices, and developments in marketing, communications, nonprofit management, governance, and the agency’s service areas to inform strategic recommendations and support innovation within the organization.
• Collaborate with executive leadership and management teams to identify priority audiences, evaluate engagement opportunities, and develop plans to effectively connect with targeted communities.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business Administration, or a related field required.
• Minimum of five (5) years of progressive experience in marketing, communications, public relations, digital strategy, or a related field, including experience developing and implementing comprehensive marketing and communication strategies.
• Minimum of two (2) years of supervisory or team leadership experience, with demonstrated ability to manage, coach, and develop staff.
• Experience providing strategic direction, project oversight, and coordination of marketing initiatives across multiple communication channels, including traditional, digital, social media, and community outreach platforms.
• Demonstrated experience managing brand strategy, public-facing communications, stakeholder engagement, and organizational messaging.
• Experience analyzing communication performance metrics, audience engagement trends, and campaign outcomes to make recommendations and inform strategic decisions.
• Experience collaborating with executive leadership, internal departments, external partners, and community stakeholders to achieve organizational communication goals.
• Strong understanding of digital communications, social media strategy, content management platforms, website management, and emerging communication technologies.
• Excellent written, verbal, and interpersonal communication skills, with the ability to develop convincing narratives and effectively communicate with diverse audiences.
• Strong project management skills with the ability to oversee multiple initiatives, establish priorities, manage timelines, and evaluate outcomes.

Preferred

• Proficiency with Microsoft Office Suite and familiarity with marketing technology, analytics tools, content management systems, and design platforms such as Adobe Creative Suite, Canva etc. highly preferred.