Lead marketing strategy and execution for a regulated financial services firm, driving brand, demand, and growth initiatives.

• Own end-to-end marketing programs from planning through measurement across channels.
• Must-have: 5+ years marketing experience with end-to-end initiative management in a regulated industry.
• Standout: Vendor and external partner management with cross-functional leadership.

Responsibilities

• Marketing Strategy and Initiative Management
• Develop and execute marketing strategies that support brand awareness, business development, and long-term growth
• Translate business objectives into clear marketing initiatives, campaigns, and deliverables
• Own the planning, timelines, execution, and evaluation of marketing initiatives across channels
• Partner closely with leadership to align marketing priorities with firm goals
• Brand, Messaging, and Campaigns
• Maintain brand voice, positioning, and messaging across all channels
• Plan and execute integrated marketing campaigns supporting awareness and business development
• Oversee creation of marketing materials including digital content, email campaigns, sales collateral, and brand touchpoints
• Ensure communications meet compliance and quality standards in a regulated environment
• Website and Digital Marketing
• Own website strategy, content, and ongoing optimization
• Lead redesigns, updates, and performance improvements in partnership with external vendors
• Ensure digital presence clearly reflects products, positioning, and a client-first approach
• Vendor and Partner Management
• Source, manage, and coordinate marketing vendors and agencies
• Own vendor communication, timelines, deliverables, and quality control
• Act as the primary marketing contact for external partners
• Internal Communications and Culture
• Lead internal communications, announcements, and events? Partner with leadership to support culture, alignment, and engagement

Requirements

• 5+ years of marketing experience with increasing responsibility
• Experience developing marketing strategies and managing initiatives end to end
• Background in financial services, fintech, lending, investment, or a related regulated industry
• Experience working directly with vendors, agencies, and external partners
• Strong written and verbal communication skills
• High attention to detail with strong organizational and project management skills
• Ability to work independently and influence stakeholders
• Bachelor’s degree in Marketing, Communications, Business, Finance, or a related field

Benefits

• Health, dental, and vision insurance
• 401(k)
• Paid time off