Marketing Manager

Responsibilities

• Execute marketing initiatives designed to increase patient acquisition, engagement, retention, and revenue.
• Coordinate and optimize digital marketing efforts across channels such as Google Ads, Meta Ads, social media, SEO, email, website, and other relevant platforms.
• Monitor campaign performance and track key metrics including lead volume, conversion rates, patient acquisition cost (CAC), marketing ROI/ROMI, and revenue generated from marketing activities.
• Work closely with external marketing agencies and vendors to ensure campaigns are executed effectively and aligned with business priorities.
• Coordinate with internal team members responsible for social media and content creation.
• Develop and coordinate content that effectively communicates services, treatments, provider expertise, technology, and patient experience.
• Partner directly with physicians and providers to develop accurate and compelling marketing around treatments and services.
• Support social media initiatives, including patient education, provider content, before-and-after content, promotions, and brand storytelling.
• Plan and support events, partnerships, community initiatives, and other local marketing opportunities that generate awareness and patient demand.
• Support the launch and promotion of new services, treatments, technologies, and providers.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–6+ years of relevant marketing experience, preferably within aesthetics, dermatology, plastic surgery, medspa, beauty, skincare, wellness, luxury, or another consumer-facing industry.
• Experience executing and measuring digital marketing campaigns.
• Familiarity with Google Ads, Meta Ads, SEO, social media, email marketing, website/content management, and marketing analytics.
• Experience working with external marketing agencies, vendors, or creative partners.
• Experience supporting marketing across multiple locations, providers, or service lines is preferred.
• Healthcare marketing experience and familiarity with HIPAA considerations is a strong advantage.

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–6+ years of relevant marketing experience, preferably within aesthetics, dermatology, plastic surgery, medspa, beauty, skincare, wellness, luxury, or another consumer-facing industry.
• Experience executing and measuring digital marketing campaigns.
• Familiarity with Google Ads, Meta Ads, SEO, social media, email marketing, website/content management, and marketing analytics.
• Experience working with external marketing agencies, vendors, or creative partners.
• Experience supporting marketing across multiple locations, providers, or service lines is preferred.
• Healthcare marketing experience and familiarity with HIPAA considerations is a strong advantage.

Benefits

• 401(k)
• Health insurance
• Paid time off
• Tuition reimbursement