Responsibilities

• Lead The Club’s Paid Media Strategy Across: Meta (Facebook / Instagram), Google Search and YouTube, TikTok, Connected TV (CTV), Digital out-of-home (billboards)
• Responsibilities Include: Planning match-by-match digital campaigns to drive ticket sales
• Manage and optimize the club’s annual digital marketing budget across paid media channels.
• Managing budgets and optimizing performance (ROAS, CPA, conversions)
• Building audiences and retargeting funnels
• Launching creative tests and campaign optimizations
• Working with content team to develop high-performing ad creative
• Collaborating with external agency partners while maintaining strong internal ownership of performance marketing strategy and results
• Oversee the club’s email and SMS marketing strategy to drive revenue and fan engagement.
• Campaign Strategy & Match Marketing: Lead the marketing strategy for Charleston Battery home matches and key initiatives including: Ticket promotions, Season launches and playoffs, Special events and theme nights, Merchandise launches, Community and supporter initiatives
• Analytics & Marketing Performance: Use data to drive decisions and continuously improve marketing performance.
• - Monitor campaign performance and marketing ROI
• - Analyze ticket sales trends and demand curves
• - Track performance using tools such as Google Analytics, ad platforms, and CRM data
• - Provide insights and reporting to leadership
• - Validate marketing performance across agency-managed and internally managed campaigns
• - Own marketing performance metrics tied to ticket sales, including campaign ROI, conversion rates, and demand generation for home matches
• Cross-Department Collaboration: Work Closely With Multiple Departments/teams Across The Club: Ticket Sales – drive demand generation and promotional campaigns; Partnerships – support sponsor activations and promotions; Communications & Content – develop campaign assets and storytelling; Merchandise / Operations – support product launches and ecommerce promotions