Marketing Manager

Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns focused on generating qualified leads, attracting new prospects and driving measurable growth.
• Lead campaign planning and execution across priority markets, particularly the US and Canada, with potential involvement in Latin American markets.
• Build targeted, audience-centric campaigns informed by local market opportunities, customer insights and audience segmentation.
• Manage campaigns from initial strategy and messaging through channel selection, launch, performance analysis and optimisation.
• Coordinate marketing activity across paid, owned and earned channels, including digital advertising, email, social media, content, webinars and events.
• Collaborate with product marketing, digital marketing, creative, analytics and regional stakeholders to deliver consistent, effective campaigns.
• Monitor campaign performance against KPIs including qualified leads, prospect growth, pipeline contribution, conversion and return on marketing investment.
• Use campaign data and market insights to identify opportunities, improve performance and inform future marketing investment.
• Manage campaign timelines, budgets, resources and agency relationships to ensure successful delivery.

Requirements

• At least 7 years of experience in market-led integrated marketing campaigns experience.
• Investment/Finance industry experience
• Proven experience developing and executing multi-channel marketing campaigns that generate qualified leads and deliver measurable business results.
• Strong expertise in prospect acquisition and growth marketing, with clear examples of increasing audience reach, lead quality or pipeline contribution.
• Demonstrable experience using customer insights, market intelligence and audience segmentation to create targeted marketing campaigns.
• Strong knowledge of digital marketing channels and how to combine them effectively within integrated campaigns.
• Experience managing marketing activity across complex, cross-functional organisations.
• Strong analytical skills, with the ability to interpret campaign performance and translate insights into actionable improvements.
• The confidence to manage campaigns independently while collaborating closely with colleagues and stakeholders across different locations.
• A proactive, commercially minded approach, with the drive to identify opportunities and turn ideas into action.

Benefits

• We offer a comprehensive benefits package to support our employees, including health coverage, generous time off, competitive retirement plans, flexible work options, and wellbeing and development programs.
• Additional benefits include eligibility for an annual discretionary incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package.