Marketing Manager

Responsibilities

• Develop and execute social media and digital marketing initiatives across U.S. platforms
• Find and test creative, cost-effective ways to build brand awareness, including community, grassroots, partnership, and experiential marketing
• Build and manage influencer and creator partnerships to expand reach and credibility
• Manage content calendars and coordinate the creation and localization of brand, product, and promotional content
• Track campaign performance, engagement, and brand awareness metrics
• Plan and execute product launches, seasonal promotions, and integrated campaigns
• Develop marketing materials, POS assets, and localized promotions that drive showroom traffic and sales
• Work with the sales team to align marketing efforts with commercial goals
• Plan and run local activations and promotional events
• Manage day-to-day work with external agencies, creative partners, and vendors

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3–5 years of marketing experience with a proven track record of measurable results (e.g., growth in brand awareness, leads, or sales)
• Fluent in Korean and English
• Hands-on experience in digital marketing, social media management, and localized campaign execution
• Experience working with agencies, vendors, or external partners
• Strong project management, communication, and problem-solving skills
• Self-starter who takes initiative and owns projects from idea through execution
• Ability to manage multiple priorities in a fast-paced environment

Preferred

• Experience in wellness, healthcare, fitness, beauty, or lifestyle brands
• Retail, DTC, or e-commerce experience
• Influencer or creator marketing experience
• Experience at a Korean or Asian-headquartered company
• Experience in fast-growing or entrepreneurial environments
• Familiarity with social media advertising, content tools, and analytics

Benefits

• Competitive salary ($80,000–$90,000, depending on experience)
• 9 paid company holidays plus 1 floating holiday per year
• 401(k) with 4% company match
• 100% employer-paid medical insurance for employees
• The chance to own U.S. marketing and help turn a growing global brand into a recognized name in the U.S.