Marketing Director

Responsibilities

• Develop and execute marketing strategies to increase referrals, admissions, and facility visibility.
• Build and maintain relationships with hospital discharge planners, physicians, case managers, and community referral sources.
• Collaborate with the Administrator and interdisciplinary team to evaluate inquiries and respond to referral sources within one hour whenever possible.
• Manage the admissions pipeline and resident flow to consistently meet census goals.
• Respond promptly and professionally to phone, fax, email, and walk-in inquiries.
• Conduct facility tours and guide residents, families, and referral sources through the admissions process.
• Communicate admission criteria and coordinate the collection of information needed to determine appropriate placement.
• Oversee the completion, signing, and distribution of required admission documentation.
• Coordinate with residents, families, and facility staff to ensure smooth admission-day transitions.
• Follow up on pending referrals and inquiries to support conversion to admissions.

Requirements

• Minimum of 2–3 years of experience in healthcare marketing, admissions, or business development.
• Skilled nursing or nursing home experience required.
• Established relationships with hospital discharge planners and healthcare professionals in Delray Beach, Palm Beach County, and surrounding areas preferred.
• Knowledge of Medicare, Medicaid, and insurance processes related to skilled nursing admissions.
• Proficiency with communication, referral tracking, and reporting systems; Careflow experience a plus.
• Strong communication, interpersonal, organizational, and presentation skills.
• Ability to work independently, manage competing priorities, and achieve census goals.
• Valid driver’s license and reliable transportation required.

Preferred

• Established relationships with hospital discharge planners and healthcare professionals in Delray Beach, Palm Beach County, and surrounding areas preferred.
• Careflow experience a plus.

Benefits

• Generous Paid Time Off (PTO)
• Medical and Dental Insurance
• Company Perks
• Employee Recognition Programs
• Supportive, team-oriented work environment