Marketing Manager, Fauna Robotics

Responsibilities

• Organic Channel Strategy and Growth
• - Manage the overall marketing social and channel strategy, identifying the right mix of owned, earned, and paid channels to reach Fauna's core audiences: academics, researchers, developers, and robotics enthusiasts
• - Plan, execute, and optimize always on efforts across email, social, web, paid media, and partnerships
• - Build and manage the marketing calendar, ensuring a cohesive narrative across every channel and touchpoint
• - Track performance across channels, own the reporting cadence, and use data to drive decisions on where to invest and where to cut
• Influencer and Creator Marketing
• - Develop and execute Fauna's influencer and creator strategy, identifying partners who authentically connect with our audiences in robotics, AI, tech, and academia
• - Build a scalable framework for creator partnerships that grows with the company, from one-off collaborations to long-term ambassador programs
• CRM and Lifecycle Marketing
• - Build Fauna's CRM and lifecycle marketing program from scratch: segmentation, email nurture sequences, onboarding flows, re-engagement campaigns, and retention strategies

Requirements

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience demonstrating strong analytical abilities and confidence in the use of data
• 5+ years of experience in marketing, with demonstrated depth across at least three of the following: channel strategy, influencer/creator marketing, CRM/lifecycle marketing, web strategy, or growth marketing
• Hands-on experience with marketing automation and CRM platforms (MailChimp, HubSpot, Klaviyo, Marketo, Salesforce Marketing Cloud, Sprout social, or similar)
• Experience managing influencer or creator partnerships, including sourcing, negotiation, and performance measurement
• Strong understanding of web analytics, SEO fundamentals, and conversion optimization
• Excellent written and verbal communication. You can write a compelling email, a sharp brief, and a clear campaign recap
• A bias for action and a builder's mentality. You do not wait for someone to hand you a plan. You make the plan, pressure-test it, and execute
• Comfort working in a fast-moving startup environment where you will need to be scrappy, resourceful, and willing to do everything from strategy decks to email QA
• Genuine curiosity about robotics, AI, and technology. You do not need to be an engineer, but you should care about what we are building and why it matters

Preferred

• Experience in robotics, AI, deep tech, or hardware companies
• Experience marketing to academic or research communities
• Experience managing paid media budgets and optimizing spend across platforms
• Background in B2B or B2B2C marketing with complex buyer journeys