Marketing Consultant

Responsibilities

• Develop annual budgets and implement comprehensive marketing plans to drive increased flow, conversion and retention to enhance brand visibility, customer engagement and overall revenue targets.
• Guide and advise on the implementation of foundational marketing components, such as customer personas, the brand house, and customer journeys
• Utilize analytical insights to optimize B2C and B2B campaigns, refine target audience segmentation, and maximize the overall effectiveness of marketing efforts
• Implement, optimize, and hold clients accountable to tracking of quantifiable marketing KPIs and metrics to measure and improve results
• Provide guidance and expertise in analyzing and interpreting performance data to determine campaign success
• Provide coaching and mentorship to support the growth and development of the clients’ marketing teams
• Advise clients on marketing best practices across digital, social and traditional media channels, including creative agency evaluation and selection
• Work collaboratively with cross-functional teams including Operations and Finance to develop coordinated plans for clients
• Approaching each client’s business as if it is your own, to truly become an extension of their management team and fully embrace that your success is directly linked to theirs such that it inspires you to get creative and do whatever it takes to ensure their growth
• Constantly working towards complete alignment and accountability between the client and team to help us achieve results faster, and being able to evolve communication & inspire others as needed to make this happen

Requirements

• Bachelor’s Degree in Marketing or related area of study, or equivalent work experience
• At least 6-8 years’ experience in marketing, sales, and management, preferably in a consulting capacity
• Experience developing integrated marketing campaigns encompassing digital and traditional marketing tactics aligned to the client’s budget
• Possess sufficient financial acumen to develop complex marketing budgets, analyze and interpret complex data, and create insights that inform inform key business decisions for the client
• Able to advise clients on how to optimize and leverage CRM software, such as HubSpot, to increase lead conversion and customer retention
• Advanced understanding of relevant digital marketing platforms
• Expertise with, Google Analytics, Google AdWords, and Facebook Ads Manager
• Consultative nature, with ability to articulate high-level insights from complex data sets and highlight opportunities and risks
• Deep understanding of analytics & data reporting platforms

Benefits

• Medical, dental, and vision for FT positions and their dependents
• Vacation and sick time policy that increases based on tenure with the company
• Three work from home days per month (4/month during June-August)
• Employee Assistance Program through Guardian
• 401k with Company match (estimated to launch in Q1 2025)
• Pet Insurance through SPOT for your 10X pets!
• Competitive parental leave policy: 100% paid - 8 weeks for primary caregiver, and 4 weeks for secondary caregiver + 1 month remote for both
• Employee wellness initiatives including a 100% paid for gym membership and access to discounts on local meal prep services
• Professional Development through reimbursements for courses/certifications outside of CV, and a 10X Mentorship Program
• Continued Education: we provide team members complete access to our range of educational resources valued at over $250,000 in areas such as Sales, Operations, People, Finance and Marketing