Marketing Manager

USA (Remote)

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive a multi-channel marketing leadership role focused on cross-functional campaigns and team development.

  • Own integrated campaigns across digital, social, email, partnerships, and events.
  • Must-have: 5+ years in marketing with 2-3+ years of direct reports management.
  • Standout: Strong coaching, cross-functional collaboration, and program leadership with performance accountability.

Job Description

Responsibilities

  • Lead, manage, and support a growing marketing team across key functions including email, social media, SEO, paid advertising, content, and partnerships.
  • Oversee the day-to-day workflow of the marketing team, ensuring projects, campaigns, and deliverables are completed on time and aligned with priorities.
  • Develop and maintain project timelines, task management systems, and team accountability processes.
  • Act as the primary point of coordination between marketing team members, the Director of Marketing, and other CIAT department leaders.
  • Collaborate closely with the Creative Manager to align messaging, creative assets, and campaign execution across all channels.
  • Oversee the execution of integrated marketing campaigns across digital, social, email, partnerships, and events.
  • Monitor team bandwidth and proactively adjust priorities and resources to meet business needs.
  • Provide ongoing coaching, mentorship, and professional development support to direct reports.
  • Conduct regular 1:1 meetings, performance check-ins, and career development planning with team members.
  • Foster a positive, motivated, and high-performing team culture focused on continuous improvement and accountability.

Requirements

  • Bachelor's degree in marketing, business, communications, or a related field preferred.
  • Minimum 5 years of experience in marketing, with at least 2-3 years managing multiple direct reports.
  • Proven experience leading cross-functional marketing initiatives and managing multiple projects simultaneously.
  • Strong leadership and team development skills, with a passion for coaching and mentoring others.
  • Excellent organizational and project management skills with high attention to detail.
  • Strong analytical mindset with the ability to interpret data and drive actionable insights.
  • Outstanding written and verbal communication skills.
  • Ability to prioritize and adapt in a fast-paced, evolving environment.
  • Experience with digital marketing channels including SEO, paid media, social media, and email marketing preferred.
  • Proficiency in MS Office Suite (Outlook, Word, Excel, PowerPoint) and marketing/project management tools.

Preferred

  • Bachelor's degree in marketing, business, communications, or a related field preferred.
  • Experience with digital marketing channels including SEO, paid media, social media, and email marketing preferred.
California Institute of Applied Technology logo

California Institute of Applied Technology

California Institute of Applied Technology is an award-winning technical college helping students launch and advance their career in the competitive job market. Founded in 2008 with two main campuses in National City, CA and Albuquerque, NM, CIAT is committed to personalized training through comprehensive, innovative, and high-quality vocational programs that prepare students for a rewarding career.

Founded in 2008
National City, California, USA
436 employees (8 in marketing)

Salaries

Posted range

$80K/yr – $95K/yr

Taken straight from the job posting.

See all California Institute of Applied Technology salaries

Marketing Team

Marketing Team Size
6 (1% of company)
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
177.3K
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
49.9%
Direct
45.4%
Referral
2.7%
Social
0.7%
Paid
1.2%

Headcount Trend

Current headcount: ~436

Recent News

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Marketing Manager

California Institute of Applied Technology · USA · Remote