Marketing Manager - Breakaway Presents

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Lead Breakaway Presents marketing campaigns from strategy through optimization, owning paid media, email, and web to drive ticket sales and fan engagement.

  • Own campaign strategy and end-to-end execution across paid media, email, social, and web.
  • Must-have: 4–5+ years in digital/performance marketing with Meta, Google, and TikTok experience.
  • Standout: Proven ability to drive ticket sales at scale in live events or festivals.

Job Description

Responsibilities

  • Campaign Strategy & Execution - Build integrated campaign plans for artist announcements, on-sales, promotions, and final-week ticket pushes.
  • Campaign Strategy & Execution - Own campaign timelines, creative deliverables, and channel alignment across paid, organic, email, and web.
  • Campaign Strategy & Execution - Forecast ticket pacing and proactively identify risks and growth opportunities in partnership with ticketing and finance teams.
  • Campaign Strategy & Execution - Collaborate cross-functionally with festival marketing, creative, influencer, PR, sales, and promotions teams to deliver cohesive campaigns.
  • Paid Media & Performance Marketing - Plan, launch, manage, and optimize paid campaigns across Meta, Google, and TikTok.
  • Paid Media & Performance Marketing - Own paid media budgets, pacing, and performance by market and campaign phase.
  • Paid Media & Performance Marketing - Monitor ROAS, CPA, spend efficiency, and full-funnel performance.
  • Paid Media & Performance Marketing - Continuously test creative, audiences, messaging, and placements to maximize performance and scale growth.
  • Organic Social & Content Strategy - Strategize and support organic social content that drives awareness and conversion.
  • Organic Social & Content Strategy - Partner with social and creative teams to align content with campaign goals and performance insights.

Requirements

  • 4–5+ years of experience in digital, performance, or growth marketing.
  • Proven experience managing paid advertising platforms, including Meta, Google, and TikTok.
  • Hands-on experience with email marketing platforms and website management.
  • Strong analytical, reporting, and optimization skills.
  • Highly organized, proactive, and detail-oriented with strong project management ability.
  • Excellent written and verbal communication skills; able to present ideas clearly and concisely.
  • Ability to prioritize, manage multiple deadlines, and thrive in fast-paced environments.
  • Adaptable and comfortable navigating change and evolving priorities.
  • Strong computer skills, including Microsoft Office; experience with Adobe Creative Suite or Canva preferred.
  • Passion for music, festivals, live events, and culture strongly preferred.

Benefits

  • Flexible work environment
  • Comprehensive medical, dental, and vision insurance
  • 401K plan with employer matching
  • Paid Vacation Plans
  • Select festival attendance
Breakaway logo

Breakaway

Breakaway is the largest independent touring music festival in North America.We bring premium, two-day EDM and pop festival experiences to underserved markets across the country — from college towns to growing cities — creating unforgettable moments for over 300,000 Gen-Z and Millennial fans annually.Founded on the belief that everyone deserves access to world-class music experiences, Breakaway is more than just a festival — it’s a platform for discovery, community, and cultural impact. With a focus on accessibility, local partnerships, and digital innovation, we’re redefining what it means to tour a festival in today’s world.Follow along as we scale across 12 cities in 2025, collaborate with global brands, and push the boundaries of live entertainment.

Founded in 2016
United States Oval Historic District, New York, USA
131 employees (35 in marketing)

Traffic Signals

Monthly Visitors
96.9K
Monthly Google Ads Budget
$8
Traffic Source Mix
Search
52.7%
Direct
40.7%
Referral
5.3%
Social
1%
Paid
0.2%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size
29 (22% of company)
Median Career Experience
6 years
Median Tenure
2.7 years

Funding

Total Funding
$47M
Last Raise
$38.3M
Series Unknown, 3 months ago

Funding History

  • Dec 2025
    Series Unknown • $38.3M
  • May 2024
    Series Unknown • $955.3K
  • Jun 2023
    Series A

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