Responsibilities

• Manage and execute integrated marketing initiatives aligned with firm priorities and practice and industry goals, in collaboration with Business Development teams and attorneys.
• Develop structured marketing plans, timelines, and workflows to ensure seamless execution across channels.
• Develop and manage thought leadership content plans that support practice objectives, strengthen market visibility, and enhance the client and prospect experience.
• Manage marketing planning and execution — including audience engagement plans, messaging, and promotional campaigns — for webinars, client programs, large-scale receptions, and other industry events.
• Guide content through its full life cycle, including planning, development, review, publication, promotion, measurement, and repurposing across channels.
• Collaborate with and guide Creative and Editorial teams to produce high-quality, client-centered thought leadership, digital assets, and collateral.
• Collaborate with the firm’s social media lead to execute practice- and event-specific social media approaches and advise attorneys on visibility opportunities aligned with best practices and evolving audience behavior.
• Evaluate marketing initiative performance and prepare reports, insights, and recommendations to inform future initiatives.
• Resolve challenges proactively by identifying bottlenecks and escalating when needed.
• Develop channel-specific content and messaging that effectively adapts thought leadership, event content, and firm initiatives across web, email, social media, video, paid search, and other digital marketing channels, while focusing on SEO/AEO/GEO.

Requirements

• Bachelor’s degree required.
• 6+ years of experience in marketing, brand, or integrated communications, ideally within a law firm, professional services firm, or similarly complex organization.
• Demonstrated ability to develop, manage, execute, and evaluate multichannel marketing initiatives.
• Experience developing and executing thought leadership content plans and marketing promotional plans for webinars, client programs and receptions, and other event marketing initiatives.
• Understanding of digital marketing principles, SEO/AEO/GEO, user experience, and emerging trends.
• Experience synthesizing information and preparing clear briefs, reports, and recommendations.
• Experience leveraging AI-enabled tools to improve marketing effectiveness, efficiency, and decision-making while maintaining strong judgment, human-centered thinking, audience focus, and quality standards across all work product.
• Ability to build strong and trusted relationships and collaborate with attorneys and Business Development, Events, and Marketing colleagues, while managing multiple stakeholders and priorities.
• Exceptional attention to detail and project management skills.
• Excellent communication, writing, and editing skills, with experience translating complex subject matter into clear, audience-focused content.

Preferred

• Experience supervising or mentoring junior marketing professionals preferred.

Benefits

• Mintz offers a comprehensive benefits package.