Marketing Manager

Responsibilities

• Develop and guide a cohesive brand strategy across the winery, Inn, and events, ensuring a consistent and distinctive guest experience.
• Create and own a long-term brand marketing plan that supports business goals, seasonal priorities, and sustainable growth.
• Plan and execute integrated marketing campaigns across digital, email, social media, website, paid media, and relevant traditional channels.
• Keep pace with the changing digital landscape and recommend new platforms, tools, and approaches that help the brand reach and engage its audiences.
• Use e-commerce, customer, and campaign data to understand audience behavior, measure performance, and inform marketing decisions.
• Build targeted marketing campaigns and customer segments using e-commerce and related customer data, while following applicable privacy and consent requirements.
• Partner with sales, hospitality, lodging, winery, and events teams to promote offerings and support bookings, visits, purchases, and event inquiries.
• Develop compelling content and brand storytelling that reflect the character of the winery, Inn, and event experiences.
• Manage marketing projects, timelines, budgets, and external partners as needed.
• May be asked to assist with events during busy season

Requirements

• Experience in marketing and brand management; hospitality, winery, lodging, tourism, or events experience is a plus.
• Demonstrated experience building and maintaining a distinctive brand.
• Strong understanding of digital marketing and the ability to adapt to evolving channels and consumer behavior.
• Experience with website development
• Experience using e-commerce and customer data to segment audiences and create targeted marketing.
• Understanding of how to interpret marketing performance data and translate insights into practical decisions and actions.
• Strong writing, communication, organization, and project-management skills.
• A collaborative, team-oriented approach and the ability to work effectively across departments and different personalities.
• Creativity, initiative, passion and a balance of strategic thinking and hands-on execution.