Marketing Manager, Bible Brands

Responsibilities

• Develop and execute comprehensive marketing strategies that elevate Bible brands across consumer, ministry, trade, retail, and direct-to-consumer channels.
• Translate business objectives into actionable marketing plans, identifying target audiences, consumer needs, and market opportunities while adapting strategies based on campaign performance and business priorities.
• Lead integrated marketing campaigns across digital, social, email, retail, ministry, and trade channels, coordinating campaign assets, promotional materials, sales tools, and launch resources to support successful product releases.
• Craft compelling messaging and content strategies that differentiate Bible brands and resonate with pastors, church leaders, and broader Christian audiences.
• Work closely with Sales, Digital Marketing, Design, Product, authors, ministry partners, vendors, and other stakeholders to manage workflows, align priorities, and ensure successful campaign execution.
• Measure, analyze, and communicate campaign performance using digital analytics, retail trends, consumer insights, and other data to optimize future marketing strategies and improve ROI.
• Make informed marketing decisions by balancing creative thinking with data-driven insights.
• Represent Bible brands by presenting products and marketing plans at conferences, trade events, and other internal and external settings.

Requirements

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• 3–5 years of marketing experience, preferably in publishing, consumer brands, ministry marketing, or a related industry.
• Demonstrated ability to develop strategic marketing plans and execute integrated marketing campaigns across digital platforms, including email, social media, paid advertising, and content marketing.
• Strong communication, presentation, and copywriting skills, with the ability to craft compelling messaging and work effectively with cross-functional teams, well-known Christian leaders, and ministry partners.
• Strong analytical skills with the ability to interpret data, measure campaign performance, identify tracking opportunities, and make informed marketing decisions.
• Demonstrated ability to manage multiple projects, campaigns, stakeholders, budgets, and deadlines in a fast-paced environment.
• Proficiency with PowerPoint, Canva, Word, Excel,
• Familiarity with marketing analytics, email marketing, project management platforms, and experience with workflow plan software (Monday.com) preferred.
• A deep appreciation for the NLT and the importance of Bible brands across many consumer groups.
• Ability to travel approximately 10% and lift up to 50 pounds.

Benefits

• A summary of Tyndale’s comprehensive benefits is: https://www.tyndale.com/careers/.