Marketing Manager

Minneapolis, MN (Hybrid)

$82K/yr – $146K/yrManager8+ years expFull time

Posted 2 months ago

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Job Summary

Lead growth-focused marketing strategy at Best Buy, aligning cross-functional teams around key drive times and major brand moments.

  • Own vision for strategies that drive business growth and customer relevance with focus on key drive times and major brand moments (e.g. Holiday, BTS, Fall Football).
  • Must-have: 8+ years in marketing with integrated strategy development.
  • Standout: Strong cross-functional leadership and data-driven optimization.

Job Description

Lead growth-focused marketing strategy at Best Buy, aligning cross-functional teams around key drive times and major brand moments.

  • Own vision for strategies that drive business growth and customer relevance with focus on key drive times and major brand moments (e.g. Holiday, BTS, Fall Football).
  • Manage relationships with stakeholders to translate business needs into strategies and ensure seamless execution across partners.
  • Manage the marketing budget to support campaign and drive time objectives.
  • Work cross-functionally to refine strategies based on performance data.
  • Monitor and analyze consumer trends to build the roadmap for future efforts, aligning with Brand Strategy.
  • Lead testing and optimization strategies to drive innovation.
Best Buy logo

Best Buy

3.6 Glassdoor

At Best Buy, our purpose is to enrich lives through technology. We do that by leveraging our unique combination of tech expertise and human touch to meet our customers’ everyday needs, whether they come to us online, visit our stores or invite us into their homes. With over 1,000 stores and more than 90,000 employees in the United States and Canada, we solve key human needs in the areas of productivity, security, health, entertainment, connectivity, and more. We’re a community of courageous change-makers, ambitious collaborators, and inspiring friends. Whether it’s working as a Geek Squad Agent, an in-store advisor, or in our corporate office, we offer each other support and prepare for what might come next. We wake up every morning so we can do our part in shaping the future of a changing world. Together, we raise the bar for what’s possible and dream up new solutions to problems we’ve never encountered. We master innovative skills that we didn’t know were within grasp and turn everyday interactions into human connections built to last. If change motivates you, if technology inspires you — we’re here for you. Tomorrow works here™.

Founded in 1966
Richfield, Minnesota, US
73K employees (3,120 in marketing)
60% recommend to a friend
35% CEO approval

Traffic Signals

Monthly Visitors
101.6M
Monthly Google Ads Budget
$4M
Traffic Source Mix
Search
34.7%
Direct
58.3%
Referral
4.1%
Social
1.4%
Paid
1.3%

Headcount Trend

Current headcount: ~72.9K

Marketing Team

Marketing Team Size
2,119 (3% of company)
Median Career Experience
15 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
8

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