Marketing Manager

Responsibilities

• Utilizes the BD Way of Marketing methodology, competencies, and tools to evaluate US competitive marketing strategy and moves to renew/refine strategy including go-to-market elements to accelerate growth and product category share gain and achieve and exceed growth expectations in dollars, units, and gross profitability targets.
• Develops and manages all aspects of annual strategic review (ASR) and marketing plans for assigned products to ensure the achievement of financial/budget expectations and product line strategies, including market sensing, market development and marketing mix.
• Works with customer facing functions including, but not limited to, Oncology and Vascular Care Sales, Customer Service, Directors of National Accounts, Channel Management and aligns with, and where required establishes relationships with GPOs, Distributors, and other pertinent customers and partners to drive growth.
• Establishes and maintains relationships with US based thought leaders, key opinion leaders, prioritized associations and medical societies as required to stay updated on current and emerging trends in clinical practices, market, and competitive trends.
• US Region Tracking, monitoring, and reporting in a cohesive and articulate manner account wins, losses & pricing adjustments -- and synthesis of opportunities and risks. The Marketing Manager will be required to provide regular reports to Management and provide input to budget, projections, and forecasts.
• Participates as a Marketing Core Team Member on cross-platform teams initiatives, delivering the marketing leadership and support needed to the relevant projects. Works constructively with internal functions including Regulatory Affairs, Medical Affairs, Quality, Finance and leadership.
• Ensure that all activities are consistent with the BD core values and comply with relevant acts, legal demands, and regulatory and ethical standards.
• Develop, and utilize market analyses and market research where necessary, and evaluate results to optimize the marketing planning process.

Requirements

• Bachelor’s degree
• At least 5 years of product marketing or commercial marketing experience within medical device, diagnostics, life sciences, biotech, or healthcare
• Experience developing and executing annual marketing plans, growth strategies, and sales enablement for a product portfolio.
• Demonstrated experience partnering directly with sales teams and external customers to drive market growth.
• Experience conducting market analysis, competitive analysis, and customer research to support business decisions.
• Manage portfolio performance including demand management, backorder response strategies and product remediation communication
• Ability to travel up to 20%

Preferred

• MBA or advanced degree