Marketing Manager

Pasadena, TX (Unknown)

$45K/yr – $50K/yrMid LevelFull time

Posted 3 days ago

Job Summary

Owns the dealership’s social media and digital marketing flow, leading content creation, video production collaboration, cross-team content planning, analytics-driven optimization, branding initiatives, event management, and CRM access setup.

  • Lead social content creation and video collaboration across platforms
  • Coordinate with management, sales/service, and digital partners on content and campaigns
  • Monitor performance metrics and suggest strategy adjustments

Job Description

Responsibilities

  • Content Creation: Generate fresh and engaging social media content across platforms including Facebook, Instagram, TikTok, and YouTube.
  • Video Production: Collaborate with our in-house videographer to create compelling video content for social media and the dealership website.
  • Collaboration: Work closely with management, sales & service team, and digital providers to develop website and advertising content.
  • Analytics Utilization: Regularly monitor website and social media to ensure optimal performance, identify improvement opportunities, and make suggestions for strategy adjustments.
  • Branding: Align marketing strategies and community initiatives to enhance dealership visibility.
  • Event Coordination: Schedule and manage all events, organizing and promoting them effectively.
  • CRM/Email Management: Create new employee logins for CRM & other related platforms, in addition to issuing email accounts for all new employees promptly and accurately.
  • Other Duties May Be Assigned

Requirements

  • High School Diploma, College Education is Preferred in field relative to Marketing
  • Previous experience in website and social media management
  • Analytics-oriented; Google Ads and Google Analytics certification preferred (must obtain within 60 days of employment if you do not have valid certification at the start of employment)
  • Must have Valid driver’s license and good driving record
  • Must pass Pre Employment Process which includes background check and drug screening
  • Must have reliable transportation
  • Must be able to work some evenings and Saturdays for scheduled events
  • Must be able to sit, stand, walk, and bend/stoop frequently and potentially for long periods of time.

Benefits

  • Paid Time Off, Paid Training,
  • 401K retirement plan & annual employer match
  • Health, Vision, and Dental benefits
  • Health Savings Account
  • Company Paid Life Insurance
  • Disability, Voluntary Life, & Supplemental plan options
  • Discounts, perks, and incentives
  • Paid Training
  • Opportunity for Growth & Development
  • Safe & Team Oriented Work Environment
BAYWAY LINCOLN logo

BAYWAY LINCOLN

Bayway Lincoln is a family-owned and operated business that is part of the Bayway Auto Group, proudly serving the Houston, TX area. Darryl and Linda Wischnewsky opened their dealership in 1995 and have demonstrated their commitment to excellent customer service with the highest level of integrity. Continually exceeding customer expectations has led to 5 Triple Crown Awards (Lincoln’s highest achievement) and holding strong at the #1 Lincoln Dealer in Houston for 16 years and counting!

Founded in 1995
Houston, Texas, USA
62 employees (2 in marketing)

Salaries

Posted range

$45K/yr – $50K/yr

Taken straight from the job posting.

The middle of this range ($48K) is 46% below the median base salary for Marketing Manager roles in the United States ($88K).

Marketing Manager median pay in the United States

$88K/yr

Most pay falls between $75K and $105K. Based on 1,168 salaries.

See all BAYWAY LINCOLN salaries

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
18.9K
Monthly Google Ads Budget
$5.1K
Traffic Source Mix
Search
51.9%
Direct
15.3%
Referral
3.5%
Social
5.9%
Paid
22.2%

Headcount Trend

Current headcount: ~62
BAYWAY LINCOLN logo

Marketing Manager

BAYWAY LINCOLN · Pasadena, TX · Unknown