Marketing Manager

New Jersey, USA (On-site)

$70K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Drive referral generation and market-facing sales within the home health sector by building a network of physicians and community partners, shaping a data-driven sales plan, and measuring activity impact to boost referrals.

  • Growth & Partnerships: Build and maintain relationships with physicians, long-term care, and community resources to generate referrals.
  • Market Strategy & Execution: Analyze markets, set goals, plan outreach, and track results to improve performance.
  • Sales Activity & BD Support: Lead calls, assess effectiveness, and back business development with new and existing referral sources.

Job Description

Drive referral generation and market-facing sales within the home health segment by building a robust network of physicians and community partners, executing a data-informed sales strategy, and measuring activity impact to grow referrals.

  • Growth & Partnerships: Build and maintain relationships with physicians, long-term care and community resources to generate outbound and inbound referrals.
  • Market Strategy & Execution: Conduct market analysis, set sales goals, plan outreach, and track results to optimize performance.
  • Sales Activity & BD Support: Lead sales calls, evaluate effectiveness, and support business development with new and existing referral sources.
BAYADA Home Health Care logo

BAYADA Home Health Care

3.8 Glassdoor

Founded in 1975, BAYADA is a leading nonprofit home health care provider, serving clients in the US and globally. As we celebrate 50 years, we’re committed to “The BAYADA Way” and to providing compassionate, excellent, and reliable care for years to come.

Founded in 1975
Pennsauken Township, New Jersey, USA
16K employees (157 in marketing)
75% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
89.9K
Monthly Google Ads Budget
$27.1K
Traffic Source Mix
Search
46%
Direct
42.9%
Referral
8.3%
Social
1.6%
Paid
1%

Headcount Trend

Current headcount: ~15.6K

Marketing Team

Marketing Team Size
149 (1% of company)
Median Career Experience
14 years
Median Tenure
7.1 years

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