Responsibilities

• Partner with product management and GTM teams to develop product and portfolio-level strategies
• Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision-maker audiences
• Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy
• Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
• Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings
• Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
• Drive field enablement strategies to support product launches, campaigns, and customer success
• Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels

Preferred

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.